<![CDATA[This research focuses on analyzing the development strategies of Micro, Small, and Medium Enterprises (MSMEs) in supporting the regional economy of Samarinda City. Using a descriptive qualitative approach, the study collects primary data through surveys and interviews, as well as secondary data from literature studies. Findings reveal that MSMEs in Samarinda play a vital role in driving economic growth, creating employment opportunities, and reducing poverty levels. Despite their contributions, MSMEs face several challenges, including limited access to capital, inadequate technology adoption, restricted market reach, and low human resource capacity. To overcome these obstacles, the research proposes key development strategies such as strengthening financial institutions to ease funding access, enhancing the use of digital technology, expanding market networks, and implementing comprehensive entrepreneurial skills training programs. Furthermore, the study emphasizes that MSME development should not rely solely on the efforts of business owners but requires a synergistic collaboration among the government, private sector, and community stakeholders. By fostering an enabling business ecosystem, Samarinda City can ensure the sustainable growth of MSMEs, thereby supporting long-term regional economic development and improving the overall welfare of its population to improve knowledge human resources and coordination about continue programs for Samarinda cities upgrade to public relaltionship]]>
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