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All Journal Neo Journal of economy and social humanities J-CEKI Journal of Food Industrial Technology
Dio Samudra
UIN KH.Abdurrahman Wahid Pekalongan
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Green Digital Marketing: Startegy For Environmentally Conscious SMEs Dio Samudra; Zahrotul Jannah; Hatma Rahmah; Zahirotul Wirda; Silvi Rohmawati; Ikin
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.5681

Abstract

Green digital marketing has emerged as a crucial strategy for environmentally conscious Small and Medium-sized Enterprises (SMEs) in the face of growing consumer awareness and demand for sustainable practices. This approach integrates eco-friendly principles with digital marketing techniques, allowing SMEs to communicate their sustainability efforts while minimizing their environmental impact effectively. By leveraging various digital platforms and tools, such as social media, content marketing, and search engine optimization, SMEs can enhance their brand image, engage eco-conscious consumers, and gain a competitive edge. However, implementing green digital marketing strategies presents unique challenges for SMEs, including limited resources and the need for authentic messaging. This paper explores the critical components of green digital marketing, its benefits for environmentally conscious SMEs, and practical strategies for implementation. It also examines the potential obstacles and proposes solutions to help SMEs successfully navigate the intersection of sustainability and digital marketing in today's competitive business landscape.
Manajemen Mutu Agroindustri Pengolahan Ikan Surabaya: Quality Management In Fish Processing Agro-Industries Surabaya Dio Samudra; Alfen Ridho
Journal of Food Industrial Technology Vol. 1 No. 3 (2024): November
Publisher : Journal of Food Industrial Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jofit.v1i3.5519

Abstract

Penelitian ini bertujuan untuk menganalisis manajemen mutu dalam agroindustri pengolahan ikan di Surabaya. Studi ini menggunakan metode kualitatif dengan pendekatan studi kasus pada beberapa perusahaan pengolahan ikan terkemuka di kota tersebut. Hasil penelitian menunjukkan bahwa penerapan sistem manajemen mutu seperti HACCP dan ISO 9001 telah meningkatkan kualitas produk dan efisiensi proses produksi. Namun, ditemukan beberapa tantangan seperti inkonsistensi pasokan bahan baku dan keterbatasan sumber daya manusia terampil. Penerapan teknologi modern dalam proses pengolahan dan pengemasan terbukti efektif dalam menjaga kualitas produk. Kesimpulannya, manajemen mutu yang efektif sangat penting bagi keberlanjutan dan daya saing agroindustri pengolahan ikan di Surabaya. Penelitian ini merekomendasikan peningkatan kolaborasi antara industri, pemerintah, dan lembaga pendidikan untuk mengatasi tantangan yang ada dan meningkatkan standar mutu secara keseluruhan.
Sharia-Compliant Digital Marketing: Trends and Challenges in Indonesia's Financial Sector (2024-2025) Dio Samudra; Tamamudin Tamamudin
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.342

Abstract

The rapid digitalization of Indonesia's financial sector has created unprecedented opportunities and challenges for Sharia-compliant institutions seeking to expand their market reach while adhering to Islamic principles. This literature review examines the current trends and challenges in digital marketing practices among Indonesian Islamic financial institutions from 2024 to 2025. Through a systematic analysis of 45 peer-reviewed articles, regulatory documents, and industry reports, this study identifies key developments in Sharia-compliant digital marketing strategies, including the adoption of artificial intelligence, social media engagement, and mobile-first approaches. The findings reveal that while Indonesian Islamic financial institutions have successfully leveraged digital platforms to enhance customer acquisition and retention, significant challenges persist in ensuring full Sharia compliance in digital advertising, managing cybersecurity risks, and addressing the digital divide among target demographics. The research identifies four primary trends: increased use of Islamic fintech partnerships, personalized halal investment recommendations through AI, community-driven social media campaigns, and blockchain-based transparent financial products. Key challenges include regulatory ambiguity regarding digital Sharia compliance, competition from conventional digital banks, limited digital literacy among traditional Islamic banking customers, and the need for specialized talent in both Islamic finance and digital marketing. This study contributes to the growing body of knowledge on Islamic digital finance by providing a comprehensive overview of current practices and offering strategic recommendations.
Co-Authors Alfen Ridho Hatma Rahmah Ikin Silvi Rohmawati Tamamudin Tamamudin Zahirotul Wirda Zahrotul Jannah