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All Journal J-CEKI Journal of Food Industrial Technology
Dio Samudra
UIN KH.Abdurrahman Wahid Pekalongan
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Industrial & Manufacturing Engineering Social Sciences

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Green Digital Marketing: Startegy For Environmentally Conscious SMEs Dio Samudra; Zahrotul Jannah; Hatma Rahmah; Zahirotul Wirda; Silvi Rohmawati; Ikin
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.5681

Abstract

Green digital marketing has emerged as a crucial strategy for environmentally conscious Small and Medium-sized Enterprises (SMEs) in the face of growing consumer awareness and demand for sustainable practices. This approach integrates eco-friendly principles with digital marketing techniques, allowing SMEs to communicate their sustainability efforts while minimizing their environmental impact effectively. By leveraging various digital platforms and tools, such as social media, content marketing, and search engine optimization, SMEs can enhance their brand image, engage eco-conscious consumers, and gain a competitive edge. However, implementing green digital marketing strategies presents unique challenges for SMEs, including limited resources and the need for authentic messaging. This paper explores the critical components of green digital marketing, its benefits for environmentally conscious SMEs, and practical strategies for implementation. It also examines the potential obstacles and proposes solutions to help SMEs successfully navigate the intersection of sustainability and digital marketing in today's competitive business landscape.
Manajemen Mutu Agroindustri Pengolahan Ikan Surabaya: Quality Management In Fish Processing Agro-Industries Surabaya Dio Samudra; Alfen Ridho
Journal of Food Industrial Technology Vol. 1 No. 3 (2024): November
Publisher : Journal of Food Industrial Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jofit.v1i3.5519

Abstract

Penelitian ini bertujuan untuk menganalisis manajemen mutu dalam agroindustri pengolahan ikan di Surabaya. Studi ini menggunakan metode kualitatif dengan pendekatan studi kasus pada beberapa perusahaan pengolahan ikan terkemuka di kota tersebut. Hasil penelitian menunjukkan bahwa penerapan sistem manajemen mutu seperti HACCP dan ISO 9001 telah meningkatkan kualitas produk dan efisiensi proses produksi. Namun, ditemukan beberapa tantangan seperti inkonsistensi pasokan bahan baku dan keterbatasan sumber daya manusia terampil. Penerapan teknologi modern dalam proses pengolahan dan pengemasan terbukti efektif dalam menjaga kualitas produk. Kesimpulannya, manajemen mutu yang efektif sangat penting bagi keberlanjutan dan daya saing agroindustri pengolahan ikan di Surabaya. Penelitian ini merekomendasikan peningkatan kolaborasi antara industri, pemerintah, dan lembaga pendidikan untuk mengatasi tantangan yang ada dan meningkatkan standar mutu secara keseluruhan.
Co-Authors Alfen Ridho Hatma Rahmah Ikin Silvi Rohmawati Zahirotul Wirda Zahrotul Jannah