<![CDATA[Industrial competition demands companies to maintain operational profitability through effective liquidity and asset management. This study aims to analyze the effect of Cash Ratio and Asset Structure on Operating Profit Margin at PT Wilmar Cahaya Indonesia Tbk for the period 2015–2024. The study uses a quantitative approach with secondary data in the form of 10 annual financial reports selected through census techniques. Data were analyzed using IBM SPSS Statistics through descriptive statistics, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination. The results show that Cash Ratio has no significant effect on Operating Profit Margin (t = 0.041; p = 0.968), as does Asset Structure (t = -0.486; p = 0.642). Simultaneously, both variables also have no significant effect (F = 0.175; p = 0.843), with an R² of 0.048. In conclusion, Cash Ratio and Asset Structure have not been significant factors in explaining the company's operational profitability]]>
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