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Escalate : Economics and Business Journal
Published by PT. Takaza Innovatix Labs
ISSN : -     EISSN : 30254213     DOI : https://doi.org/10.61536/escalate
Core Subject : Economy,
Economics, Econometrics & Finance
Escalate invites both empirical and theoretical articles that explore micro and macro phenomena. The journals publication scope encompasses a wide array of domains, including macro and micro economics, business strategy and policy, entrepreneurship, finance and accounting studies, human resource management, marketing, organizational behavior, organizational theory, and research methods.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 42 Documents
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AI Implementation Impact on Workforce Productivity : The Role of AI Training and Organizational Adaptation Nurlia, Nurlia; Daud, Ilzar; Rosadi, Muhammad Edya
Escalate : Economics and Business Journal Vol. 1 No. 01: Strategic Adaptation for Sustainable Growth
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v1i01.6

Abstract

This study investigates the impact of AI implementation on workforce productivity, focusing on the mediating roles of Organizational Adaptation and AI Training. The purpose of the research is to analyze how AI Implementation influences Organizational Adaptation and AI Training, and subsequently, how these factors impact Workforce Productivity within the context of the Regional Secretariat Pontianak. A quantitative approach is employed, using a sample of 70 employees through total sampling. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) is used for data analysis. The findings reveal significant and positive relationships between AI Implementation, AI Training, Organizational Adaptation, and Workforce Productivity. The implications highlight the importance of comprehensive strategies that integrate AI technologies, training initiatives, and organizational flexibility to enhance productivity
Revitalizing Customer Experience through the Internet of Things : Integrating Customer Engagement and Campaign Effectiveness Susanti, Putu Herny; Purnantara, I Made Hadi; Wardana, Miko Andi
Escalate : Economics and Business Journal Vol. 1 No. 01: Strategic Adaptation for Sustainable Growth
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v1i01.7

Abstract

This research study employs a quantitative approach to investigate the relationships among customer engagement (CEG), campaign effectiveness (CEF), IoT adoption, and their combined impact on customer experience (CEX) in the context of Bali's tourism industry. A random sample of 100 participants was selected from the target population, and structured surveys with Likert scale responses were used to collect data. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was employed for data analysis, as it is well-suited for examining complex relationships among multiple variables. The study reveals significant direct relationships: CEG positively influences CEX, CEF positively influences CEX, and IoT adoption positively influences CEX. Additionally, there is a positive but relatively weaker relationship between CEG and IoT adoption and between CEF and IoT adoption. Indirect effects analysis shows that both CEG and CEF indirectly influence CEX through their impact on IoT adoption, although the latter relationship is relatively weaker. These findings have significant implications for Bali's tourism industry. Fostering customer engagement, effective marketing campaigns, and IoT adoption can enhance customer experiences, thereby increasing tourists' intention to revisit. This, in turn, can boost Bali's tourism sector, leading to economic growth and sustainability.
Blossoming Success: A SWOT-Infused Strategy for Flower Shop Jana Sandra; Sigit Saptono; Rahmani Fitra
Escalate : Economics and Business Journal Vol. 1 No. 01: Strategic Adaptation for Sustainable Growth
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v1i01.8

Abstract

This study aims to assess the strategic landscape of XYZ Flower Shop by conducting a comprehensive SWOT analysis, with a focus on its internal strengths and weaknesses, as well as external opportunities and threats. The research involved gathering data through questionnaires distributed to the shop's owners and employees. The SWOT analysis was carried out by identifying strengths such as quality and diverse products, affordable pricing, strategic location, delivery services, and a comfortable store concept. Weaknesses encompassed perishable and non-durable raw materials, suboptimal promotion, and a lack of specialized marketing personnel. External factors revealed opportunities such as a loyal customer base, evolving societal lifestyles, technological advancements, and a lack of product substitutes, along with threats like high competition in West Jakarta and strong buyer bargaining power. The SWOT analysis generated several strategic alternatives, including strategies to leverage strengths to capitalize on opportunities (S-O), mitigate weaknesses through opportunities (W-O), employ strengths to combat threats (S-T), and address weaknesses to defend against threats (W-T). the priority strategy for XYZ Flower Shop involves harnessing its quality and diverse products to foster growth.
Navigating Employee Performance: The Synergy of Ethical Leadership, Communication Proficiency and Trust Hasnidar, Hasnidar; Jusri, Jusri; Bakri, Asri Ady
Escalate : Economics and Business Journal Vol. 1 No. 01: Strategic Adaptation for Sustainable Growth
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v1i01.9

Abstract

This study aims to investigate the factors influencing Employee Performance within the South Sulawesi Provincial Secretariat, with a focus on Ethical Leadership, Communication, and Trust. The primary objective is to understand the individual and combined impacts of these factors on performance outcomes. A quantitative approach was employed, involving a sample of 56 employees from the South Sulawesi Provincial Secretariat. Data was collected through structured surveys, and statistical analysis, including regression analysis using SPSS, was conducted to examine the relationships between Ethical Leadership, Communication, Trust, and Employee Performance. The findings revealed compelling insights into the factors affecting Employee Performance. Ethical Leadership was identified as a significant positive influencer, emphasizing the importance of leaders upholding ethical principles. Effective Communication emerged as a crucial factor, highlighting the need for clear and transparent communication channels to improve performance. Trust also played a vital role, underlining the significance of trust-building initiatives within the organization. Additionally, when these factors were considered together, they collectively and significantly impacted Employee Performance, highlighting the value of an integrated approach.
Best Practices for Hospital's Core Marketing Hodijah, Cucu; Maria, Santi; Santo Dewatmoko
Escalate : Economics and Business Journal Vol. 1 No. 01: Strategic Adaptation for Sustainable Growth
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v1i01.11

Abstract

The purpose of this study was to examine Hermina Hospital Sukabumi's approach to specialization in maternal and child healthcare as a core marketing strategy. The methodology involved gathering perspectives from the Board of Directors and specialist doctors to identify challenges and opportunities. Findings revealed that financial considerations, regulatory requirements, skill development, and patient care coordination were key challenges. To enhance core marketing, recommendations include investments in advanced medical technology, continuous staff training, expanded telehealth services, community engagement, and robust feedback mechanisms. These initiatives aim to solidify the hospital's leadership in maternal and child healthcare, attract and retain patients, and ensure the delivery of the highest standard of care. In conclusion, a patient-centered approach, ongoing improvement, and innovative strategies are crucial for achieving specialization in maternal and child healthcare, contributing to Hermina Hospital Sukabumi's long-term success in providing top-quality care to mothers and children.
Exploring Business Potential Through the Application of Artificial Intelligence: Impact Analysis on Operational Efficiency, Decision Making, and Customer Experience Setia Putra, Hari; Badri, Juarsa; Irfani, Hadi
Escalate : Economics and Business Journal Vol. 1 No. 02: Driving Change and Innovation in the Digital Age
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v1i02.24

Abstract

This article investigates the transformative impact of Artificial Intelligence (AI) on business dynamics through multiple linear regression analysis. Using data from PT. Samudera Indonesia Padang Branch, this research evaluates the influence of operational efficiency with the application of AI (X1), decision making supported by AI technology (X2), and efforts to improve customer experience through AI innovation (X3) on the Evaluation of the Impact of AI-Based Marketing Strategy variables (dependent) . The results show a robust model, with an R-square value of 0.783, indicating that approximately 78.3% of the variability in the dependent variable is explained by the AI-driven predictor variables. Each variable demonstrated a positive and substantial impact, emphasizing the importance of AI in improving operational processes, decision making and customer interactions. The high F-square value of 47.342 confirms the statistical significance of the entire model. This study contributes to understanding how AI adoption in business drives innovation and success, providing valuable insights for organizations looking to harness the potential of AI in a rapidly evolving business landscape.
Revitalizing Marketing Strategies Through the Use of Artificial Intelligence: Analysis of the Effect of Personalization, Market Data Analysis, and Campaign Automation on Sales Conversions Suryathi, Wayan; Wayan Rena Mariani, Ni
Escalate : Economics and Business Journal Vol. 1 No. 02: Driving Change and Innovation in the Digital Age
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v1i02.25

Abstract

This article examines how artificial intelligence (AI) is used in marketing at PT. Tirta Investama. It uses multiple linear regression analyses to study the impact of three key strategies on sales conversion. These strategies are: "Marketing Personalization with AI Technology (X1)," "AI-Based Market Data Analysis (X2)," and "Marketing Campaign Automation (X3)." The results indicate positive effects from each strategy on sales conversion. The strong F-square value (78.21) demonstrates the statistical significance of the model, highlighting the combined impact of these strategies. Additionally, the high R-square value (0.68) suggests that these strategies explain 68% of the variability in sales conversion. Overall, the study underscores the importance of AI-based marketing strategies at PT. Tirta Investama, providing valuable insights for decision-making and enhancing understanding of modern marketing dynamics.
Understanding the Impact of Exploration-Exploitation Dilemma and External Factors on Business Growth: A Case Study of PT Bank Pembangunan Daerah Jawa Barat dan Banten, Tbk (BJB) Branch in Coblong Ayesha, Ivonne
Escalate : Economics and Business Journal Vol. 1 No. 02: Driving Change and Innovation in the Digital Age
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v1i02.26

Abstract

The study examines the impact of Exploration Level, Exploitation Level, and External Factors on Business Growth at PT Bank Pembangunan Daerah Jawa Barat dan Banten, Tbk (BJB) Branch in Coblong. Through regression analysis, the results reveal significant effects of these factors on Business Growth. Exploration and Exploitation Levels exhibit substantial positive impacts, emphasizing the significance of innovation and effective utilization of existing resources. Additionally, External Factors demonstrate a robust influence, emphasizing the need for adaptability to external dynamics. The collective impact of these variables significantly contributes to understanding Business Growth, as supported by a well-fitted regression model. This study underscores the importance of strategic adaptability, innovation, and responsive management to external changes for sustainable business growth. The findings provide valuable insights for management, guiding the formulation of adaptive strategies to foster innovation, optimize resource utilization, and navigate external dynamics for enduring business success at BJB Coblong.
Fusion of Creativity and Precision: Guidelines for Effective Leadership Irani Tarigan, Miska
Escalate : Economics and Business Journal Vol. 1 No. 02: Driving Change and Innovation in the Digital Age
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v1i02.27

Abstract

This article examines the intricate interplay of key organizational variables within PT Dharma Niaga Medan, including leadership effectiveness, market conditions, team creativity, and execution fidelity. Utilizing direct and indirect effects analyses with robust statistical methods, the research uncovers significant relationships among these variables. The results emphasize the critical impact of team creativity and execution fidelity on leadership effectiveness, both directly and indirectly through their influence on market conditions. The findings underscore the interconnected nature of these organizational elements, highlighting the importance of cultivating a creative team environment and precise execution for optimal leadership efficacy. Additionally, the study underscores the relevance of market conditions in shaping effective leadership strategies. The insights derived from this research offer valuable guidance for organizational leaders in PT Dharma Niaga Medan, providing pathways for enhancing team dynamics, execution strategies, and adaptive responses to market dynamics for a resilient and effective organizational framework.
Adopting a Dual Strategy: Maximizing the Potential for Change Taryana; Suprihartini, Yayuk
Escalate : Economics and Business Journal Vol. 1 No. 02: Driving Change and Innovation in the Digital Age
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v1i02.29

Abstract

The article delves into the dynamics of strategic management within the context of PT. Tangerang Tirta Manunggal, examining the relationships among Force for Strategic Implementation (FSI), Information System Sophistication (ISS), External Factors (EF), and Performance Capability (PC). Utilizing a sample of 85 participants, the study employs Smart PLS analysis to scrutinize both direct and indirect effects. The results demonstrate significant direct impacts, with FSI positively influencing EF and PC, and ISS exerting a positive influence on EF. Furthermore, the study unveils meaningful indirect effects, indicating that the influence of FSI and ISS on PC is partially mediated by their impact on EF. These findings collectively underscore the strategic significance of well-implemented strategies and sophisticated information systems in shaping external factors and enhancing organizational performance capabilities. The insights provided are valuable for decision-makers seeking to navigate a dynamic business environment effectively.

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