<![CDATA[This study aims to analyze the social and economic dynamics of the community around the 17 May Stadium in Banjarmasin during Barito Putera team matches in Indonesia's Liga 2, viewed from the perspective of sports industry sociology. The research method used in this study is descriptive quantitative. The research population includes all members of the community whose activities are influenced by the presence of the 17 May Stadium and Barito Putera team matches, including residents within a ±500 meter radius of the stadium, informal economic actors, as well as regular supporters and spectators. The sampling technique used is purposive sampling of 100 respondents consisting of three groups: residents around the stadium totaling 40 people, active supporters totaling 30 people, and informal business actors totaling 30 people. Data were collected through a 4-point Likert scale closed questionnaire and analyzed using descriptive statistics based on mean and standard deviation norms. The research results show that the group of business actors obtained the highest mean (54.83) with 63.3% positive responses, followed by the surrounding residents (mean 54.00; 67.5% positive), and supporters (mean 49.10; 60.0% positive). It can be concluded that the return of Barito Putera's home matches to the 17 May Stadium has a positive impact on the social and economic life of the surrounding community. The presence of the matches helps to increase interaction among residents and encourages economic activity, especially for business actors around the stadium. However, the benefits felt are not the same for all groups of society. In addition, the community still has a sense of pride and a strong attachment to the Barito Putera Team and the 17 May Stadium. This shows that the support and emotional bond of the community towards the team not only depend on the achievements attained, but also on the sense of ownership and pride in regional identity.]]>
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