<![CDATA[This study was conducted to determine how lifestyle, menu variety, and customerexperience influence millennials’ revisit intention at Cafe Moneela & Eatery inBekasi. The increasing competition in the culinary industry requires businessowners to understand factors associated with customers’ intention to revisit. Thisstudy employed a quantitative research design. Data were collected throughquestionnaires from 100 consumers who had previously visited the café. Apurposive sampling technique was employed, and the sample size wasdetermined using the Lemeshow formula. The data were analyzed using validityand reliability tests, classical assumption tests, and multiple linear regressionanalysis. The findings indicated that lifestyle had no significant effect on revisitintention and showed a negative regression coefficient. In contrast, menu varietyand customer experience had significant and positive effects on revisit intention.The overall regression model was statistically significant (F = 55.036, p < 0.001),with an adjusted R² of 0.621. These results indicate that menu variety andcustomer experience contribute significantly to explaining variations in revisitintention, while lifestyle does not show a significant partial effect. The findingsare limited to revisit intention and should not be interpreted as direct evidence ofcustomer satisfaction, customer loyalty, or actual repeat visits.]]>
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