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All Journal Journal of Management Analytical and Solution Journal Of Management Analytical and Solution (JoMAS)
Kristiana Widiawati
Department of Management, Universitas Bina Insani, Bekasi 17114, West Java, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Role of Lifestyle, Menu Variety, and Customer Experience in Shaping Revisit Intention: Evidence from Café Moneela & Eatery, Bekasi Fadilah Eka Septiyani; Kristiana Widiawati
Journal Of Management Analytical and Solution (JoMAS) Vol. 6 No. 3 (2026): Journal of Management Analytical and Solution (JoMAS)
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v6i3.26585

Abstract

This study was conducted to determine how lifestyle, menu variety, and customerexperience influence millennials’ revisit intention at Cafe Moneela & Eatery inBekasi. The increasing competition in the culinary industry requires businessowners to understand factors associated with customers’ intention to revisit. Thisstudy employed a quantitative research design. Data were collected throughquestionnaires from 100 consumers who had previously visited the café. Apurposive sampling technique was employed, and the sample size wasdetermined using the Lemeshow formula. The data were analyzed using validityand reliability tests, classical assumption tests, and multiple linear regressionanalysis. The findings indicated that lifestyle had no significant effect on revisitintention and showed a negative regression coefficient. In contrast, menu varietyand customer experience had significant and positive effects on revisit intention.The overall regression model was statistically significant (F = 55.036, p < 0.001),with an adjusted R² of 0.621. These results indicate that menu variety andcustomer experience contribute significantly to explaining variations in revisitintention, while lifestyle does not show a significant partial effect. The findingsare limited to revisit intention and should not be interpreted as direct evidence ofcustomer satisfaction, customer loyalty, or actual repeat visits.
Examining the Effects of Entrepreneurship Training, Innovation, and Business Capital on Students' Entrepreneurial Interest Royhan Pratama; Kristiana Widiawati
Journal Of Management Analytical and Solution (JoMAS) Vol. 6 No. 3 (2026): Journal of Management Analytical and Solution (JoMAS)
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v6i3.26785

Abstract

The unemployment rate among university graduates remains relatively high,indicating an imbalance between the number of job seekers and availableemployment opportunities. This situation highlights the need for alternativesolutions through the development of entrepreneurship among students. Thisstudy examines the effects of entrepreneurship training, innovation, and businesscapital on students' entrepreneurial interest at the Faculty of Economics andBusiness, Bina Insani University, among the 2022–2024 cohorts. This studyemployed a quantitative approach with a cross-sectional survey design andsimple random sampling. The minimum sample size was determined using theSlovin formula, resulting in 78 respondents, while 100 valid respondents wereretained for the main analysis. Data were collected through questionnaires inApril 2026 and analyzed using IBM SPSS Statistics version 29 with multiplelinear regression. The results showed that entrepreneurship training waspositively and significantly associated with entrepreneurial interest (B = 0.281;β = 0.257; t = 3.795; p < 0.001), innovation was positively and significantlyassociated with entrepreneurial interest (B = 0.546; β = 0.532; t = 7.679; p <0.001), and business capital was positively and significantly associated withentrepreneurial interest (B = 0.208; β = 0.207; t = 3.047; p = 0.003).Simultaneously, the three variables were significantly associated withentrepreneurial interest (F = 98.215; p < 0.001), with R² = 0.754 and adjusted R²= 0.747. Innovation showed the strongest relative association withentrepreneurial interest based on the largest standardized coefficient (β = 0.532).These findings indicate that entrepreneurship training, innovation, and businesscapital are significantly associated with students' entrepreneurial interest. Thefindings may provide considerations for developing student entrepreneurshipprograms through strengthening individual capabilities and providingappropriate entrepreneurial support.
The Role of Lifestyle, Menu Variety, and Customer Experience in Shaping Revisit Intention: Evidence from Café Moneela & Eatery, Bekasi Fadilah Eka Septiyani; Kristiana Widiawati
Journal Of Management Analytical and Solution (JoMAS) Vol. 6 No. 3 (2026): Journal of Management Analytical and Solution (JoMAS)
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v6i3.26585

Abstract

This study was conducted to determine how lifestyle, menu variety, and customerexperience influence millennials’ revisit intention at Cafe Moneela & Eatery inBekasi. The increasing competition in the culinary industry requires businessowners to understand factors associated with customers’ intention to revisit. Thisstudy employed a quantitative research design. Data were collected throughquestionnaires from 100 consumers who had previously visited the café. Apurposive sampling technique was employed, and the sample size wasdetermined using the Lemeshow formula. The data were analyzed using validityand reliability tests, classical assumption tests, and multiple linear regressionanalysis. The findings indicated that lifestyle had no significant effect on revisitintention and showed a negative regression coefficient. In contrast, menu varietyand customer experience had significant and positive effects on revisit intention.The overall regression model was statistically significant (F = 55.036, p < 0.001),with an adjusted R² of 0.621. These results indicate that menu variety andcustomer experience contribute significantly to explaining variations in revisitintention, while lifestyle does not show a significant partial effect. The findingsare limited to revisit intention and should not be interpreted as direct evidence ofcustomer satisfaction, customer loyalty, or actual repeat visits.
Examining the Effects of Entrepreneurship Training, Innovation, and Business Capital on Students' Entrepreneurial Interest Royhan Pratama; Kristiana Widiawati
Journal Of Management Analytical and Solution (JoMAS) Vol. 6 No. 3 (2026): Journal of Management Analytical and Solution (JoMAS)
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v6i3.26785

Abstract

The unemployment rate among university graduates remains relatively high,indicating an imbalance between the number of job seekers and availableemployment opportunities. This situation highlights the need for alternativesolutions through the development of entrepreneurship among students. Thisstudy examines the effects of entrepreneurship training, innovation, and businesscapital on students' entrepreneurial interest at the Faculty of Economics andBusiness, Bina Insani University, among the 2022–2024 cohorts. This studyemployed a quantitative approach with a cross-sectional survey design andsimple random sampling. The minimum sample size was determined using theSlovin formula, resulting in 78 respondents, while 100 valid respondents wereretained for the main analysis. Data were collected through questionnaires inApril 2026 and analyzed using IBM SPSS Statistics version 29 with multiplelinear regression. The results showed that entrepreneurship training waspositively and significantly associated with entrepreneurial interest (B = 0.281;β = 0.257; t = 3.795; p < 0.001), innovation was positively and significantlyassociated with entrepreneurial interest (B = 0.546; β = 0.532; t = 7.679; p <0.001), and business capital was positively and significantly associated withentrepreneurial interest (B = 0.208; β = 0.207; t = 3.047; p = 0.003).Simultaneously, the three variables were significantly associated withentrepreneurial interest (F = 98.215; p < 0.001), with R² = 0.754 and adjusted R²= 0.747. Innovation showed the strongest relative association withentrepreneurial interest based on the largest standardized coefficient (β = 0.532).These findings indicate that entrepreneurship training, innovation, and businesscapital are significantly associated with students' entrepreneurial interest. Thefindings may provide considerations for developing student entrepreneurshipprograms through strengthening individual capabilities and providingappropriate entrepreneurial support.
Co-Authors Fadilah Eka Septiyani Royhan Pratama