<![CDATA[The growing use of social media has transformed contemporary learning by providing learners with access to concise, interactive, and visually engaging educational content. Short-form educational videos, commonly referred to as micro-content, have emerged as valuable supplementary learning resources on platforms such as Instagram Reels and YouTube Shorts. However, limited research has examined their pedagogical effectiveness within the Indian educational context. This conceptual study investigates the educational potential of social media micro-content through a qualitative content analysis of 10 purposively selected educational videos from leading EdTech platforms and independent content creators. The videos were analyzed using four pedagogical dimensions: attention, engagement, reflection, and application. The findings indicate that educational micro-content effectively captures learners' attention through visual and interactive elements, promotes engagement through participatory features, encourages reflective thinking, and facilitates the practical application of knowledge. The study further proposes a Micro-Learning Pedagogy Framework, which conceptualizes the pedagogical processes through which short-form educational content supports meaningful learning. The framework provides a structured perspective for educators, policymakers, and digital content creators to integrate educational micro-content into contemporary teaching and learning practices. The study contributes to the growing literature on digital pedagogy by offering a conceptual model for understanding the educational value of social media micro-content while identifying opportunities and challenges associated with its pedagogically responsible use.]]>
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