<![CDATA[Micro, Small, and Medium Enterprises (MSMEs) Wibawa Tani in Kertasari Village possess strong potential in fresh agricultural commodities such as cucumbers, eggplants, and long beans. However, limited market reach, the absence of brand identity, and conventional transaction systems have constrained their competitiveness. This community service program aims to enhance MSME competitiveness through rebranding optimization and digital marketing using a participatory-educative approach, including observation, design, and implementation assistance. Program activities include logo design, social media account development, website creation integrated with WhatsApp Business, creative content production, and QRIS implementation for cashless transactions. The results show a stronger professional image, increased business credibility through a digital presence, and more efficient transactions. These efforts also contribute to the Sustainable Development Goals (SDGs), particularly by promoting MSME productivity and economic growth (SDG 8), fostering innovation and digital technology use (SDG 9), and strengthening efficient, responsible local product distribution (SDG 12). Therefore, this program supports MSME sustainability and competitiveness in the digital era.]]>
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