<![CDATA[With Generation Z having a significant capacity to contribute to entrepreneurial activity, entrepreneurial ambition has emerged as a crucial problem in promoting economic development. The purpose of this study was to investigate the partial and simultaneous effects of risk awareness and relational support on the intention of Generation Z in Bandarlampung to start their own business. A survey method was used in a quantitative way. 232 Generation Z respondents in Bandarlampung were given questionnaires to complete in order to gather data, which was then subjected to multiple linear regression analysis. The findings demonstrated that while risk knowledge had no discernible effect on entrepreneurial intention, relational support had a favorable and significant impact. Relational support and risk awareness both had a big impact on entrepreneurial ambition at the same time. These results suggest that raising understanding of entrepreneurial hazards is not as significant in promoting entrepreneurial intention as boosting social support from mentors, peers, family, and educational institutions. The results add to the body of knowledge on entrepreneurship and have useful ramifications for politicians and educational institutions creating initiatives that bolster social support networks to promote Generation Z's desire to start their own business.]]>
Copyrights © 2026
