Pengaruh Soft Skills, Hard Skills, Dan Literasi Digital Terhadap Employability Mahasiswa Generasi Z Pada UMKM Di Kota Tanjungpinang

Awang Putra Rayme Andrea (Universitas Maritim Raja Ali Haji Tanjungpinang)
Nurhasanah Nurhasanah (Universitas Maritim Raja Ali Haji Tanjungpinang)
Lastri Anggi Fani (Universitas Maritim Raja Ali Haji Tanjungpinang)

Jurnal Publikasi Ekonomi dan Akuntansi
Vol. 6 No. 3 (2026): September : Jurnal Publikasi Ekonomi dan Akuntansi

This study aims to determine the effect of soft skills, hard skills, and digital literacy on the employability of Generation Z students in MSMEs in Tanjungpinang City. The population in this study includes Generation Z students who have worked/interned in MSMEs in Tanjungpinang City. This study uses a quantitative method with a sample of 150 respondents selected using a non-probability sampling technique, namely accidental sampling. Data were collected through questionnaires and literature studies. Data analysis techniques used include multiple linear regression analysis, t-test, f-test, and coefficient of determination using the IBM SPSS program version 26. The results showed that soft skills did not have a significant effect on employability. Conversely, hard skills and digital literacy had a positive and significant effect on employability. Simultaneously, soft skills, hard skills, and digital literacy had a significant effect on the employability of Generation Z students in MSMEs in Tanjungpinang City. The R Square value of 0.813 indicates that soft skills, hard skills, and digital literacy were able to explain the employability of Generation Z students by 81.3%, while the remaining 18.7% was explained by other factors outside this study.