Journal of Business Economics and Management
Vol. 3 No. 1 (2026): Juli - September

Analisis Profitabilitas dan Strategi Bersaing PT Cisarua Mountain Dairy (Cimory) 2022–2025

Yulita Ina Koli (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pamulang)
Muhammad Fiqri Febriansyah (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pamulang,)
Dio Faisal (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pamulang)
Ria Aulia (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pamulang)



Article Info

Publish Date
26 Sep 2026

Abstract

This study analyzes the profit or loss statement of PT Cisarua Mountain Dairy Tbk (Cimory) for 2022–2025 to identify the trend, cost structure, and sources of profit growth. Using a descriptive quantitative approach, secondary data were taken from the financial highlights of the company's 2025 Annual Report and analyzed through horizontal analysis, vertical (common-size) analysis, and profitability margins. The results show that net sales grew by 68.1% (CAGR 18.9%) from Rp6.38 trillion to Rp10.72 trillion, while profit for the year grew faster, by 91.7% (CAGR 24.2%), to Rp2.03 trillion. The gross profit margin rose from 41.8% to 45.3%, driven mainly by a 3.6-percentage-point decline in the cost-of-sales ratio in 2024, while the operating profit margin reached its highest level of 21.1% in 2025 because net operating expenses grew more slowly (7.2%) than sales (18.8%). The net profit margin increased from 16.6% to 19.0%. A decomposition shows that about 84% of the increase in operating profit over 2022–2025 came from sales growth and about 16% from margin expansion, while the effective tax rate remained stable at around 20–21%. The findings indicate that profitability improved in terms of both scale and efficiency, and the shift from a sales-growth-driven pattern (2022-2024) toward one also supported by cost efficiency (2025) is tentatively interpreted as a transition from a growth/differentiation-oriented competitive strategy toward one that also emphasizes cost leadership, a link to strategic management that needs to be confirmed against management's strategy statements in the annual report.

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Journal Info

Abbrev

jbem

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Business Economics and Management (E-ISSN : 3063-8968) published by Global Sciences Publishers. The Journal of Business Economics and Management provides a forum for Students and Lecturers to explore issues and reflect on quantitative research. Journal of Business Economics and Management ...