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Ria Aulia
Universitas Pamulang
Economics, Econometrics & Finance Engineering

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Backward Pass Dalam Critical Path Method (Cpm): Konsep, Mekanisme, Dan Penerapannya Dalam Penjadwalan Proyek Sasi Karisma Lutfiah; Nazwa Aqila Zulfahdi; Alika Oktaviana Andini; Maya Aulia Ramadhani; Jekson Waluyo; Ria Aulia
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i4.4604

Abstract

Project scheduling is one of the crucial aspects in project management that determines the success of completing work on time. This article is a conceptual study (literature review) that discusses in depth the Backward Pass method within the framework of the Critical Path Method (CPM) and Program Evaluation and Review Technique (PERT). Backward Pass is the process of calculating the Latest Start (LS) and Latest Finish (LF) of each project activity, starting from the last activity toward the first. Through a literature review from various sources, this article explains the basic concepts of PERT/CPM, the working mechanisms of Forward Pass and Backward Pass, how to determine the Critical Path, Slack Time calculation, and the preparation of Gantt Charts and workforce requirement tables. Accompanied by calculation examples, this article is expected to serve as a comprehensive reference for academics and practitioners in understanding and applying the Backward Pass method to various types of projects.
Pengaruh Flash Sale Effect terhadap Perceived Urgency Generasi Z Mahasiswa pada Shopee Amanda Diva Nadia; Elis Pricillia; Melinda Maulinda; Ahmad Rendy Prasetyo; Ria Aulia
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i4.4705

Abstract

This study aims to analyze the effect of flash sale effect on the perceived urgency of Generation Z consumers who are students at Universitas Pamulang on the Shopee e-commerce platform. A quantitative approach with an associative design was employed. Data were collected through structured questionnaires distributed to 46 respondents selected by purposive sampling. The independent variable is flash sale effect (X), while the dependent variable is perceived urgency (Y). Data analysis techniques include validity tests, reliability tests, normality tests, simple linear regression, Pearson correlation, coefficient of determination, and hypothesis testing (t-test). The results show that the mean flash sale effect score is 4.00 and the mean perceived urgency score is 3.97, both categorized as high. The regression equation obtained is Ŷ = 0.330 + 0.910X. The Pearson correlation coefficient of 0.859 indicates a very strong relationship between the two variables. The coefficient of determination (R²) of 0.738 reveals that 73.8% of the variance in perceived urgency is explained by flash sale effect. The t-test yields t-count of 11.142, exceeding t-table of 2.015 with a significance value of 0.000, confirming that the hypothesis of a positive and significant effect of flash sale effect on perceived urgency is accepted.
Pengaruh Hybrid Marketing Terhadap Customer Engagement Umkm Fashion di Kota Tangerang Asmal Fajri; Nunu Maria; Suro Irwanto; Aska Dwi Rahmadhayanti; Ria Aulia
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i4.4717

Abstract

This study examines the influence of hybrid marketing on customer engagement of fashion SMEs (Small and Medium Enterprises) in Tangerang City. Hybrid marketing, as an operational approach that integrates traditional and digital marketing, is grounded in the grand theory of Integrated Marketing Communication (IMC). This study employs a quantitative approach with explanatory research design. Data were collected from 120 active fashion SME owners in Tangerang City using purposive sampling and analyzed through multiple linear regression. The results indicate that: (1) traditional marketing (β = 0.248; p = 0.003) has a positive and significant effect on customer engagement; (2) digital marketing (β = 0.431; p = 0.000) is the strongest determinant of customer engagement; and (3) hybrid marketing simultaneously explains 62.1% of the variance in customer engagement (F = 95.714; p = 0.000). These findings confirm the relevance of IMC as a theoretical framework explaining the effectiveness of hybrid marketing in enhancing customer engagement for fashion SMEs.
Pengaruh Live Streaming Dan E-Trust Terhadap Impulsive Buying Produk Oclo.Official Pada Platform Shopee Di Kalangan Mahasiswa Universitas Pamulang Andy Nuryanto; Hadi Susanto; Sherina Aprilia Zanetra; Ria Aulia
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i4.4786

Abstract

This study aims to analyze the influence of Live Streaming and E-Trust on Impulsive Buying of Oclo.Official products on the Shopee platform among students of Universitas Pamulang. The study employed a quantitative method with a descriptive associative approach. The population consisted of Universitas Pamulang students who had watched Shopee Live and were familiar with Oclo.Official products, using purposive sampling technique. Data were collected through questionnaires and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and coefficient of determination. The results show that Live Streaming partially has a positive and significant effect on Impulsive Buying (t-value = 5.386; sig. = 0.000). E-Trust also has a positive and significant effect on Impulsive Buying (t-value = 5.768; sig. = 0.000). Simultaneously, Live Streaming and E-Trust have a positive and significant effect on Impulsive Buying (F-value = 72.164; sig. = 0.000), contributing 60.6% of the variance. The better the quality of Live Streaming and the higher the level of E-Trust, the greater the tendency of consumers to engage in Impulsive Buying.
Pengaruh Kualitas Layanan Delivery Order Dan Cita Rasa Kopi Terhadap Repeat Order Di Tomoro Coffee Cabang Pamulang Selvi Herliyani; Ria Aulia
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.4820

Abstract

This study aims to analyze the effect of delivery order service quality and coffee taste on repeat orders at Tomoro Coffee Pamulang Branch. The research employed a quantitative approach using a survey method. Data were collected through online questionnaires distributed to 42 respondents who had previously used Tomoro Coffee's delivery order service. The data were analyzed using descriptive statistics, multiple linear regression, Pearson correlation, and hypothesis testing. The results indicate that delivery order service quality has a positive and significant effect on repeat orders, with a Pearson correlation coefficient of 0.708 and a significance value of 0.000. Coffee taste also has a positive and significant effect on repeat orders, with a Pearson correlation coefficient of 0.840 and a significance value of 0.000. Furthermore, coffee taste demonstrates a stronger influence on repeat orders compared to delivery order service quality. These findings suggest that maintaining consistent coffee taste and improving service quality are essential strategies for increasing customer repeat orders. Therefore, Tomoro Coffee should continuously enhance delivery service performance and product quality to strengthen customer loyalty and encourage sustainable repeat purchasing behavior.
Pengaruh Efektivitas Instagram Ads Dan Perceived Value Terhadap Brand Awareness Produk Case Handphone Android Pada Konsumen Generasi Z. Riki Ardiyanto; Muhammad Aqil Rozan; Ahmad Basyir; Ria Aulia
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.4832

Abstract

This study aims to examine the influence of Instagram Ads effectiveness and perceived value on brand awareness of Android phone case products among Generation Z consumers. The research employed a quantitative approach using a survey method. Data were collected from 91 respondents through a structured questionnaire using a four-point Likert scale. The collected data were analyzed using IBM SPSS Statistics, including descriptive analysis, validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination. The findings indicate that the research instruments are valid and reliable, and the regression model satisfies the classical assumptions. The results reveal that Instagram Ads effectiveness has a positive and significant effect on brand awareness. Likewise, perceived value also has a positive and significant effect on brand awareness. Simultaneously, Instagram Ads effectiveness and perceived value significantly influence brand awareness among Generation Z consumers. These findings suggest that businesses should optimize the quality of Instagram advertising while enhancing consumers' perceived value to strengthen product brand awareness.
Pengaruh Kualitas Narasi Storytelling dan Frekuensi Penayangan Iklan Selama Bulan Ramadhan terhadap Loyalitas Merek Marjan pada Ibu Rumah Tangga di Kota Jakarta Abdul Rohman; Noviana Roman Denisyah; Muhammad Sofa Sodiki; Muthli`Atul Aziizah; Ria Aulia
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas narasi storytelling dan frekuensi penayangan iklan selama bulan Ramadhan terhadap loyalitas merek Marjan pada ibu rumah tangga di Kota Jakarta. Penelitian menggunakan pendekatan kuantitatif dengan metode asosiatif. Populasi penelitian adalah ibu rumah tangga di Kota Jakarta yang pernah melihat iklan Marjan selama bulan Ramadhan, dengan jumlah sampel sebanyak 62 responden yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui penyebaran kuesioner daring menggunakan skala Likert dan dianalisis menggunakan regresi linear berganda dengan bantuan IBM SPSS Statistics. Hasil penelitian menunjukkan bahwa kualitas narasi storytelling berpengaruh positif dan signifikan terhadap loyalitas merek dengan koefisien regresi sebesar 1,663. Frekuensi penayangan iklan juga berpengaruh positif dan signifikan terhadap loyalitas merek dengan koefisien regresi sebesar 1,593. Secara simultan, kedua variabel mampu menjelaskan loyalitas merek sebesar 62,1% dengan nilai R Square sebesar 0,621. Penelitian ini menyimpulkan bahwa kombinasi antara kualitas cerita yang emosional dan intensitas penayangan iklan yang tinggi menjadi strategi komunikasi pemasaran yang efektif dalam membangun loyalitas merek Marjan selama bulan Ramadhan.
Pengaruh Perbandingan Sosial, Fear Of Missing Out (FOMO), Ketangguhan Mental, Dan Social Media Jealousy Terhadap Niat Pembelian Produk Fashion Pada Pengguna Aktif Media Sosial Generasi Z Di Indonesia Mochamad apriliandi; Dzuklifi Dzuklifi; Ria Aulia
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This study examines the influence of social comparison, fear of missing out (FOMO), and mental toughness on fashion product purchase intention among active social media users of Generation Z in Indonesia, with social media jealousy included as an additional predictor. A quantitative associative approach was employed, using an online questionnaire distributed to 61 respondents selected through purposive sampling. Data were analyzed using multiple linear regression with IBM SPSS Statistics version 27. The instrument was found to be valid and reliable, and the classical assumption tests indicated that the regression model was normally distributed and free from multicollinearity and heteroscedasticity. The F-test showed that the independent variables jointly had a significant effect on purchase intention (F = 5.792; sig. = 0.002), with an R² of 0.237, indicating that the model explained 23.7% of the variance in purchase intention. Partially, mental toughness was found to have a significant effect on purchase intention, while social comparison and FOMO did not show a statistically significant partial effect. These findings suggest that psychological resilience plays a more consistent role than social pressure factors in shaping Generation Z's fashion purchase intention, and that other variables outside the model likely contribute substantially to this behavior.
Pengaruh Pemanfaatan Artificial Intelligence (AI) Learning Tools Terhadap Motivasi Belajar Intrinsik Mahasiswa Universitas Pamulang Dea Karolina; Dwi Yulianto; Muhammad Rosyid Rafiudin; Kartika Johar Ngafisah; Ria Aulia
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This study examines the effect of utilizing Artificial Intelligence (AI) Learning Tools on the intrinsic learning motivation of students at Universitas Pamulang. AI Learning Tools such as ChatGPT, Google Gemini, and Microsoft Copilot are increasingly used by students to support academic activities, yet their influence on intrinsic motivation remains underexplored, particularly within the Indonesian higher education context. This study employs a quantitative approach with a survey method, grounded in the Technology Acceptance Model (TAM) and Self-Determination Theory (SDT). Data were collected from 100 students of Universitas Pamulang across five faculties who actively use AI Learning Tools, selected through purposive sampling, and analyzed using simple linear regression with IBM SPSS. The results indicate that the utilization of AI Learning Tools has a positive and significant effect on students' intrinsic learning motivation (B = 0.150; t = 5.372; p = 0.000), with the regression equation Y = 8.285 + 0.150X and a coefficient of determination (R²) of 0.227, meaning AI Learning Tools utilization explains 22.7% of the variance in intrinsic learning motivation, while the remaining 77.3% is influenced by other factors outside the model. These findings confirm the relevance of TAM and SDT in explaining how perceived ease of use and usefulness of AI technology can foster students' autonomous, competence-driven learning motivation.
Pengaruh Digital Distraction, Beban Kerja, Dan Tingkat Stres Terhadap Kinerja Akademik Mahasiswa Kelas Karyawan Universitas Pamulang Ria Mutiara Diandra; Hitung Nius Halawa; Ahmad Abdul Mujib; Minta Syukur Zega; Ria Aulia
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze the effect of digital distraction, workload, and stress level on the academic performance of working students in the employee class program at Universitas Pamulang, both partially and simultaneously. This study employed a quantitative approach with an associative research design. Data were collected through a Likert-scale questionnaire distributed to 101 active working students selected using a non-probability purposive sampling technique, and were subsequently analyzed using multiple linear regression with the assistance of IBM SPSS Statistics version 26. The classical assumption tests indicate that the regression model is normally distributed and free from multicollinearity and heteroscedasticity, making it suitable for hypothesis testing. The partial hypothesis test (t-test) results show that digital distraction (t = -5.655; Sig. = 0.000), workload (t = -2.836; Sig. = 0.005), and stress level (t = -5.670; Sig. = 0.000) each have a negative and significant effect on academic performance. The simultaneous test (F-test) yields an F value of 64.524 (Sig. = 0.000 < 0.05), indicating that the three independent variables jointly have a significant effect on the academic performance of working students. These findings suggest that higher levels of digital distraction, workload, and psychological stress experienced by working students are associated with lower academic performance. This study offers practical implications for students, educational institutions, and employers to develop time-management strategies, digital literacy, and stress-management interventions to support the academic success of students who play the dual role of employee and learner.
Co-Authors Abdul Rohman Ahmad Abdul Mujib Ahmad Basyir Ahmad Rendy Prasetyo Alika Oktaviana Andini Amanda Diva Nadia Andy Nuryanto Aska Dwi Rahmadhayanti Asmal Fajri Dea Karolina Dwi Yulianto Dzuklifi Dzuklifi Elis Pricillia Hadi Susanto Hitung Nius Halawa Jekson Waluyo Kartika Johar Ngafisah Maya Aulia Ramadhani Melinda Maulinda Minta Syukur Zega Mochamad apriliandi Muhammad Aqil Rozan Muhammad Rosyid Rafiudin Muhammad Sofa Sodiki Muthli`Atul Aziizah Nazwa Aqila Zulfahdi Noviana Roman Denisyah Nunu Maria Ria Mutiara Diandra Riki Ardiyanto Sasi Karisma Lutfiah Selvi Herliyani Sherina Aprilia Zanetra Suro Irwanto