<![CDATA[This study aims to analyze the implementation of strategic management in improving company performance at PT Gandum Mas Kencana. The study uses a descriptive qualitative approach by utilizing available company data, information on strategic management practices, and production data. The analysis focuses on operational planning and control, human resource development, supply chain management, and performance evaluation. The findings indicate that the company implements strategic management through operational target setting, quality control, employee competency development, inventory management, and performance evaluation using Key Performance Indicators (KPI). In the powder production department, the 99% filling process target was not optimally achieved during December 2025 to February 2026. Following improvements to the filling process, production waste decreased and target achievement became more stable from March 2026 onward. Several products that had previously been below target also showed more stable production performance. These findings indicate that strategic implementation accompanied by operational control, evaluation, and continuous improvement can support the improvement of company performance.]]>
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