<![CDATA[This study aims to analyze strategic misalignment at Qing Hua Palace Restaurant, particularly the mismatch between the company’s strategy and its operational conditions. Changes in consumer behavior, competition, technological development, and increasing service quality demands require restaurants to develop adaptive strategies that are aligned with organizational capabilities. This study employs a qualitative descriptive approach to gain an in-depth understanding of the forms of strategic misalignment, its contributing factors, the roles of communication and human resources, and its impacts on restaurant operations. Data are collected through interviews, observations, and documentation, and analyzed through data reduction, data presentation, and conclusion drawing. The study indicates that strategic misalignment may occur when company strategies fail to respond to changes in customer needs, human resource limitations, ineffective internal communication, and the tendency to maintain existing strategies despite changing business conditions. Therefore, regular strategy evaluation, improved internal communication, employee competency development, appropriate use of technology, and greater responsiveness to customer changes are needed to strengthen alignment between company strategy and operational conditions.]]>
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