Strategi Adaptasi Dan Lingkungan Kerja Eksternal Dalam Menghadapi Perubahan Serta Persaingan Bisnis: Approach Multi-Mediasi

Citra Siti Annisa (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pamulang,)
Muhammad Adhitiya Gusmana (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pamulang)
Yulia Ambar Sari (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pamulang,)
Ria Aulia (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pamulang)

Journal of Business Economics and Management
Vol. 3 No. 1 (2026): Juli - September

This study analyzes how external work environments impact employee performance through a multi-mediation strategic approach in responding to business changes and competition. A descriptive qualitative approach was applied through interviews, observation, documentation, and review of operational performance indicators. Findings show that organizations respond to external pressures—such as technological shifts, market dynamics, and policy changes—through adaptive strategy implementation, multi-channel communication, skills training, and adaptive leadership. Employee motivation, job satisfaction, leadership, and organizational culture act as crucial mediating mechanisms that determine how external shifts translate into operational performance. The study concludes that corporate adaptation strategy becomes effective when strategic direction is successfully integrated with clear operational standards, employee support systems, and continuous multidimensional evaluations.