<![CDATA[Digital transformation helps companies improve business process efficiency, expand marketing activities, and enhance customer services. This study evaluates digital transformation at CV Harmonis Jaya, identifies supporting and inhibiting factors, and analyzes strategies to improve competitiveness. Using a descriptive qualitative method, data were collected through observation, interviews, documentation, and relevant literature. The findings show that CV Harmonis Jaya uses TikTok for marketing and Microsoft Excel for administration and quotation preparation. However, these technologies are not yet integrated into a unified business process. Supporting factors include experience with digital media, digitizable business processes, a simple organizational structure, and market expansion opportunities. Meanwhile, limited human resources, manual administration, fragmented technology use, and employees’ adaptation challenges remain obstacles. Based on the Technology–Organization–Environment (TOE) framework, digital transformation should be implemented gradually through stronger digital marketing, digital customer and order data, standardized quotations, integrated marketing and administration, and periodic evaluation to improve efficiency, service response, information management, and market reach.]]>
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