Analisis Ketidakstabilan Ekonomi Global dan Manajemen Risiko terhadap Kinerja UMKM dalam Menghadapi Tantangan Bisnis pada KKS (Kopi Kampoes Sokses)

Siska Windi Riana Sari Waruwu (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pamulang)
Muhammad Dzaky Sultan Saladin (Manajemen, Fakultas Ekonomi & Bisnis, Universitas Pamulang)
Bill Prado Putra Mawardi (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pamulang)
Ria Aulia (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pamulang)

Journal of Business Economics and Management
Vol. 3 No. 2 (2026): Oktober-Desember

This study aims to analyze the risk management strategies implemented by Kopi Kampoes Soekses (KKS) in maintaining business performance amid global economic instability. This study uses a qualitative approach through interviews with the founders of KKS. The data were obtained from interviews concerning business conditions, risks faced, risk management strategies, and efforts to maintain business sustainability. The results show that KKS faces several risks, including unstable raw material prices, increasing operational costs, changes in consumer purchasing power, limited time of the founders, and delays in order fulfillment that may cause products to spoil. To address these risks, KKS adjusts its Cost of Goods Sold (COGS), purchases raw materials in advance, controls operational costs, maintains product quality and taste consistency, and builds personal relationships with customers. KKS also maintains stable selling prices to keep its products affordable for its main target market, particularly university students. These strategies help KKS maintain customer loyalty and business continuity. KKS plans to develop its business by establishing a physical stand and expanding online sales.