<![CDATA[This study aims to analyze Gofar Hilman's communication style as a host in the Coffee Shop Podcast (PWK) content on the HAS Creative YouTube channel. The presence of podcasts as a form of digital media has presented a more personal and flexible interaction pattern between hosts and sources. This condition requires hosts to have communication skills that are able to create an interesting, natural, and participatory conversation atmosphere. This study uses a qualitative method with a descriptive approach and refers to the theory of communication styles proposed by Stewart L. Tubbs and Sylvia Moss. Research data were obtained through observations of Coffee Shop Podcast broadcasts, interviews with informants, and documentation. The analysis was carried out by identifying the form and application of communication styles used by Gofar Hilman during the interaction process with sources. The results of the study show that Gofar Hilman applies a relaxed, dynamic, flexible, and interactive communication style. Equalitarian and Dynamic communication styles are the most dominant styles, which are seen through the use of informal language, humor, spontaneity, and active involvement in building conversations. The application of these styles is able to create a comfortable communication atmosphere and strengthen interpersonal closeness between hosts and sources. Furthermore, Gofar also adaptively applies a Structuring and Controlling style to guide the flow of the conversation without compromising the relaxed feel. This study concluded that the flexibility of the host's communication style plays a crucial role in creating natural two-way interactions, maintaining conversational dynamics, and increasing guest engagement in podcasts.]]>
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