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All Journal Jurnal Konseling dan Pendidikan Jurnal ASPIKOM Ganaya: Jurnal Ilmu Sosial dan Humaniora Jurnal Pendidikan dan Konseling Jurnal Studi Sosial dan Politik JINAV: Journal of Information and Visualization Mamangan Social Science Journal Jurnal Audiens
Rahma Santhi Zinaida
Universitas Bina Darma
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Revealing the New Identity Element to Construct Palembang City Branding Rahma Santhi Zinaida; Sunarto Sunarto; Manik Sunuantari
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 7, No 2 (2022)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v7i2.1110

Abstract

More than just selling, a city must be constructed as an image formation process, which is formed from a mental map created by local people that produces an original identity to make a good branding. This research aims to reveal a new element of city identity and produce a mapping process of forming a strong city identity based on the advantages of the city that can be used in perfecting the concept of city branding. The result shows that the natural appearance in this study refers to the appearance of the river and the surrounding area called “RIVERINE” which means the area around the river. These elements also become the identity of Palembang and can be one of the elements to construct a concept of city branding. The research’s state-of-the-art findings are the new element to constructing the city identity of Palembang by revealing the role of the new element of city identity construction.
Strategi Komunikasi Pemasaran Z Coffee Shop Palembang dalam Upaya Menciptakan Brand Awareness Dinda Aulya; Rahma Santhi Zinaida
Jurnal Pendidikan dan Konseling (JPDK) Vol. 4 No. 4 (2022): Jurnal Pendidikan dan Konseling
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.805 KB) | DOI: 10.31004/jpdk.v4i4.6204

Abstract

Penelitian ini berjudul Strategi Komunikasi Pemasaran Z Coffee Shop Palembang dalam Upaya Menciptakan Brand Awareness. Tujuan penelitian ini untuk mengetahui Strategi Komunikasi Pemasaran Z Coffee Shop Palembang dalam Upaya Menciptakan Brand Awareness. Penelitian ini menggunakan teori komunikasi pemasaran dan brand awarenss. Objek pada penelitian ini adalah Z Coffee yang berada di JL. Kapten A Rivai Palembang. Teknik pengumpulan data melaului observasi, wawancara dan dokumentasi. Hasil penelitian ini dapat disimpulkan bahwa komunikasi pemasaran yang dilakukan oleh Z Coffee adalah strategi pemasaran Z Coffee yang paling efektif ialah sales promotion (promosi penjualan) yaitu dengan menyajikan menu gratis khusus latte art yang bertujuan untuk menarik minat pelanggan. Selain sales promotion yang paling efektif, advertising (iklan) juga berpengaruh dalam strategi komunikasi pemasaran Z Coffee yaitu dengan cara mempublikasikan konten kegiatan mereka sebaik mungkin di media sosial Instagram.
Communication strategies in the online teaching learning process during pandemic Covid-19 Isnawijayani Isnawijayani; Rahma Santhi Zinaida; Genoveva Refina Virgi Handianita; Tri Widayatsih; Siti Rahayu; Dwi Muhammad Taqwa
Jurnal Konseling dan Pendidikan Vol 10, No 4 (2022): JKP
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/183800

Abstract

Communication in education sector carried out by teachers and student, The main requirements are creation and communication of an effective learning and communicators in delivering learning material. Since December 2019, during the Covid-19 Pandemic, it is necessary to apply appropriate communication strategies in delivering learning materials. This study aims to reveal the Communication Strategy in Online Teaching Learning Process During Pandemic Covid-19. The subject was student and teacher in 6 th grade Xaverius 4 Palembang Elementary school. This research used descriptive qualitative research, data collection techniques used observation by reviewing online teaching and learning activities, interviews with 6 teachers as key informant and data analysis using data reduction, data display, and conclusion drawing/verification. As the result, the Teacher Communication Strategy that was produced in an Effort to Improve Student Learning Process at SD Xaverius 4 Palembang During the Covid-19 Pandemic period using online communication media and social media, Zoom and Whatsapp.
Encrypted Email For Local Government Information Security In South Sumatra Ratu Mutialela Caropeboka; Januar Effendi; Isna Wijayani; Rahma Santhi Zinaida
JINAV: Journal of Information and Visualization Vol. 3 No. 2 (2022)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.jinav1395

Abstract

This study obtains an overview of the conditions of the encryption email management workflow among local governments in South Sumatra. The workflow for managing email encryption for regular official news has been going very well. Meanwhile, the workflow for managing encryption of emails for confidential news is still experiencing problems, especially for local governments that do not have cipher expert personnel and official cipher equipment from the BSSN. In addition, this study also illustrates that the application of information security theory in the use of encrypted emails for confidential news between local governments in South Sumatra is not optimal. The main obstacle faced is that there are still local governments that do not have cipher expert personnel and official cipher equipment from the BSSN. The quality of the workflow is measured by looking at the fulfillment of the main elements contained in the Standard Operating Procedures (SOP) of the encryption email management workflow. The quality of using email encryption for information security is carried out by analyzing the fulfillment of the elements contained in the information security theory.
Public Relations Strategy in Handling Public Complaints: Case on PT. PLN (Persero) Region South Sumatra, Jambi, and Bengkulu Rahma Santhi Zinaida; Isnawijayani Isnawijayani
Jurnal Studi Sosial dan Politik Vol 6 No 2 (2022): Jurnal Studi Sosial dan Politik
Publisher : FISIP Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/jssp.v6i2.10386

Abstract

Power outages and electricity in the Palembang area are quite a problem. This situation has caused many complaints to (State Electricity Company/PLN) to re-solve this electricity service problem. Complaints from the public are received by the call center 123 and PLN PR officers. The title of the research is how is PLN's PR strategy in handling public complaints about Power Blackouts in Palembang? This study uses the Theory of Reduce Uncertainty and a strategy of complaint handling Public Relations with a qualitative descriptive method. The subject of this research is Public Relations officer of PLN WS2JB Palembang. The focus of this research is the strategy of the Public Relations section of PLN WS2JB in handling public complaints. The results obtained are PLN WS2JB Public Relations officers provide a place to complain verbally or non-verbally, and then conduct a corporation with Corporate Social Responsibility (CSR), then provide information on electricity and electricity outage schedules through media and official letters by PLN to Giant customers, and t Finally, I apologize to the public if the electricity goes out suddenly/accidentally without notification in the media, whether electronic media, social media, or print media.
Komunikasi Organisasi dan Kemitraan Antara Airside Operation Unit Angkasa Pura II Palembang dan Mitra Maskapai Rahma Santhi Zinaida; Isnawijayani; Dwi Muhammad Taqwa; Ahmad Roziqin
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 6 No 3 (2023)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v6i3.2658

Abstract

Angkasa Pura II Palembang is an international airport that is quite good in development seen from neat, clean tenant arrangements, good security, and adequate facilities. In implementing good airport operations, it is necessary to pay attention to how to build good relations between Angkasa Pura II managers, especially the Airside Operation Unit and the airlines. This study aims to identify and describe the organizational communication of the Angkasa Pura II Operations Unit in building good relations with Citilink's partner airlines. The theory used is the theory of organizational communication and partnerships. The research method used is descriptive qualitative. The subjects of this study were 2 people, including 1 OASA Manager and 1 Manager. Data collection techniques use primary data, namely interviews, and secondary data, namely observation, documentation and literature study. The technique of analysis and testing the validity of the data uses source triangulation. The results of this study indicate that the Airside Operation Communication Unit through various activities, namely meetings, meetings, morning coffee, community airlines (AOS), safety activities, Strategy Incentive Screen, Free-Lends. Keep in touch, both via e-mail and face to face. As well as regular meetings held once or twice a month. The partnership implemented by Angkasa Pura II and Citilink is a Potential Partnership. In this type of partnership, the partners care about each other but have not worked closely together.  
Strategi Advertising dan Sales Promotion Yhoophii Shop Palembang di Instagram Rahma Santhi Zinaida; Resti Anggraini
Jurnal Audiens Vol. 3 No. 3 (2022): September
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v3i3.14197

Abstract

Penelitian ini berjudul Strategi Periklanan dan Promosi Penjualan Yhoophii Shop Melalui Media Sosial Instagram. Penelitian ini berlatar belakang perkembangan Trend Fashion di Indonesia sangat dipengaruhi oleh trend fashion Eropa dan Asia terutama Korea belakangan ini. Maka usaha bdang fashion sangat bergeliat maju seiring dengan perkembangan trend fashion di Indonesia. Yhoophii Shop menggunakan Instagram sebagai media untuk melakukan komunikasi pemasarannya. Tujuan penelitian ini adalah untuk mengetahui komunikasi pemasaran melalui media sosial Instagram dengan menggunakan teori IMC, dari 5 elemen yang terdapat pada teori IMC Yhoophii Shop hanya fokus pada 2 elemen yaitu Periklanan dan Promosi Penjualann. Untuk memperoleh data digunakan teknik pengumpulan data observasi dari akun @Yhoophii dan mengumpulkan data dari dokumentasi. Berdasarkan hasil penelitian bahwa kegiatan periklanan dan sales promotion dimaksimalkan melalui instagram agar promosi produk dapat dijangkau dan diterima oleh seluruh pengguna media sosial khusunya instagram sehingga hal tersebut dapat membuat penjualan Yhoophii Shop meningkat.
Media Literacy, Hoax And Young Voter Behavior Towards The 2024 President Election Of Indonesia Rahma Santhi Zinaida; Zaid Amin; Genoveva Regina V,H Regina V,H; Ria Aprinda
Jurnal Ilmu Sosial Mamangan Vol 12, No 3 (2024): Jurnal Ilmu Sosial Mamangan Accredited 3 (SK Dirjen Ristek Dikti No. 158/E/KPT/
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i03.7772

Abstract

The attitude of youth provides awareness to contribute to the progress of this country and one of them is political participation. The development of information technology has produced a variety of fake news/hoaxes which are troubling all groups, especially the influence of the millennial generation as first-time voters in the 2024 presidential election process. One of the causes of widespread fraud is the freedom of the millennial generation in spreading hoax news on social media and the lack of understanding of critical media literacy. . For this reason, it is important to carry out this research in the city of Palembang by identifying the problem, namely that the spread of hoax news is feared to influence political awareness in the political participation of novice voters who are dominated by students. Based on the problem above, the problem formulation and objective is to analyze the influence of social media literacy on the political awareness of novice voters in the city of Palembang in the spread of hoax news ahead of the 2024 presidential election? The state of the art in this research is that the majority of previous research has focused on the influence of social media on voting decisions, but there has been no research that specifically looks at the influence of media literacy programs initiated by the government to increase the political awareness of first-time voters. Because before the decision to vote, there is a process of awareness of the importance of a person's involvement in voting so that the voting decision will be in accordance with his or her beliefs. The theories used are new media literacy theory (Tzu-Bin Lin) and three patterns of political awareness (Almond & Verba). This research uses a quantitative non-experimental ex post facto approach. The subjects of this research were novice voters in Palembang City at student level, with an age range of 19-24 years. The sample was taken from 77 students in Palembang City. Primary data was taken using a questionnaire and secondary data from literature reviews and related documents. Researchers used clustering sampling techniques, Likert measurement scales and linear regression analysis techniques.
Co-Authors Ahmad Roziqin Dinda Aulya Dwi Muhammad Taqwa Dwi Muhammad Taqwa Genoveva Refina Virgi Handianita Genoveva Regina V,H Regina V,H Isna Wijayani Isna Wijayani Isnawijayani Isnawijayani Isnawijayani Januar Effendi Manik Sunuantari Ratu Mutialela Caropeboka Resti Anggraini Resti Anggraini Ria Aprinda Siti Rahayu Sunarto SUNARTO Tri Widayatsih Zaid Amin