<![CDATA[Entrepreneurship education in senior high schools remains largely conventional and has not optimally utilized Artificial Intelligence (AI) or Augmented Reality (AR) technologies, causing students to remain technology consumers rather than business innovation creators. This community service program aims to strengthen Google Gemini-based AI literacy integrated with AR to improve students' product innovation and digital marketing capabilities. The implementation method consisted of five stages: preparation, socialization, training and technology application (AI literacy training, a local-potential-based product innovation workshop, and AR-based digital marketing training), mentoring, and evaluation, involving 38 students (16 male, 22 female). Data were collected through pre-test and post-test comprehension measures and a participant satisfaction questionnaire, then analyzed descriptively and quantitatively. The results showed that average comprehension increased from 36.25% to 82.75% (a 46.50% increase), with the highest gain in using AI for product ideas and digital content (50%). Participants produced 12 innovative product prototypes based on local potential along with AR-based promotional catalogs, exceeding the 5-10 prototype target, and established the “Smart School Entrepreneurship” community equipped with an AI-Entrepreneurship learning module. In total, 89.47% of participants reported being satisfied to very satisfied with the program. This activity demonstrates that integrating AI and AR literacy effectively enhances students' product innovation capacity and digital marketing skills, while serving as a replicable technology-based school entrepreneurship model for other schools.]]>
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