<![CDATA[This research examines the influence of the shop environment on consumer buying interest (Study at the Makassar Small Coffee Shop House), with the aim of finding out the influence of the shop environment on consumer buying interest. This research uses quantitative methods, with data collection techniques, namely observation and questionnaires. The population in this research was 1,132 respondents with a sample of 258 selected respondents. Data obtained from research results are processed using the SPSS 25 application which consists of validity and reliability tests, techniques crypto analysis with inferential statistical analysis. The results of the research show that the description of each indicator in the store environment variable is in the good category, as well as the description of each indicator in the purchase interest variable is in the good category. Based on the determinant coefficient test, it consistently proves that the influence of the store environment is significantly related to consumer buying interest. This is in accordance with the guidelines for the level of correlation coefficient, which provides a clear picture of the extent to which the two variables are involved in a mutually influencing relationship. ]]>
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