<![CDATA[This study aims to find out, the influence of product diversity on consumer satisfaction at Adapada Kedai Branch Letjend Hertasning Makassar City. This study used a quantitative type of research. To achieve this goal, researchers use collection techniques through questionnaires, observation and documentation. The sampling technique uses non-probability sampling, namely by accidental sampling method. The sample used in this study was 96 respondents. Data was obtained from the results of the analysis using the SPSS Statistic software program version 27 which consists of validity tests, reliability tests, normality tests, simple linear regression analysis, t tests, and determination coefficient tests. The results of this study show that the indicators used in each variable, namely product diversity (X) and consumer satisfaction variables (Y), are in the very good category. This shows that the variable of product diversity has a significant influence on consumer satisfaction at Adapada Kedai Branch Letjend Hertasning Makassar City. And the value of the coefficient of determination obtained shows that consumer satisfaction is influenced by product diversity by 16% and the rest is influenced by other factors.]]>
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