<![CDATA[Micro Business Development Strategy (Study at Naybar Shop on Jalan Tamalate III, Makassar City). Thesis. Business Administration Study Program. Faculty of Social Sciences and Law. Makassar public university. Supervised by Muh Nur Yamin and Aris Baharuddin. This research aims to determine the strategy for developing micro businesses at Kedai Naybar on Jalan Tamalate III, Makassar City and also to find out what the supporting and inhibiting factors are in the development of Kedai Naybar Micro Businesses on jalan Tamalate III, Makassar City. This research uses a qualitative approach method. Data collection techniques used in this study were observasion, interviews, and documentation. In this study researchers used SWOT data analysis. This aims to maximize strengths and opportunities, and can also minimize weaknesses and threats. From the results of the factors that have been analyzed will be included and formulated using the IFAS and EFAS matrices to be able to determine the results of these factors. The population of this research is study Kedai Naybar business owners, Kedai Naybar Shop employees and consumers. The results of this study indicate that the developing micro business at Kedai Naybar on jalan Tamalate III Makassar City is starting a product strategy, price strategy, place strategy, and distribution strategy, and promotion strategy. The strength of Kedai Naybar business is strength (low prices, has lasted for 14 years, dexterity in service, has its own production house, improves product quality in order to achieve cutomer loyalty). Weaknesses (not using a good management system, rarely attending exhibitions, many competitors selling the same product).]]>
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