Beujroh : Jurnal Pemberdayaan dan Pengabdian pada Masyarakat
Vol. 4 No. 3 (2026): Beujroh : Jurnal Pemberdayaan dan Pengabdian pada Masyarakat

Transformasi Bonsai Menjadi Produk Ekonomi Kreatif Melalui Pemberdayaan Kewirausahaan Masyarakat

Danur Condro Guritno (Universitas Sebelas Maret)
Dwi Prasetyani (Universitas Sebelas Maret)
Ratna Malisa Indriawati (Universitas Sebelas Maret)
Aulia Hapsari Juwita (Universitas Sebelas Maret)
Vinc Hadi Wiyono (Universitas Sebelas Maret)
Akhmad Daerobi (Universitas Sebelas Maret)
Guntur Riyanto (Universitas Sebelas Maret)
Ulya Faiza Husna (Universitas Sebelas Maret)



Article Info

Publish Date
10 Oct 2026

Abstract

The development of a creative economy based on local potential has become an important strategy for enhancing community economic independence through value creation. One promising local resource is bonsai, which can be positioned as a living creative product integrating art, craftsmanship, and entrepreneurship. However, bonsai is still widely perceived as a hobby rather than a viable creative business opportunity, limiting its economic potential. This community service program aimed to strengthen the technical and entrepreneurial capacities of community members through creative economy-based bonsai business training in the Komunitas RumahKu Boyolali. The program adopted a Participatory Action Research (PAR) approach integrated with community capacity building, experiential learning, and entrepreneurship development. A total of 30 participants took part in a series of activities, including needs assessment, training, hands-on bonsai practice, discussion, evaluation, and mentoring. The program improved participants' technical competencies in bonsai cultivation and shaping while enhancing their entrepreneurial capacity through a better understanding of value creation, pricing strategies, branding, and digital marketing. Furthermore, the program successfully transformed participants' perceptions of bonsai from merely an ornamental plant into a high-value creative economy product with strong potential for community-based enterprise development. Overall, the integration of technical training and entrepreneurship education effectively strengthened community capacity and supported sustainable local economic empowerment.

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Journal Info

Abbrev

beujroh

Publisher

Subject

Agriculture, Biological Sciences & Forestry Computer Science & IT Education Social Sciences Other

Description

Beujroh : Jurnal Pemberdayaan dan Pengabdian pada Masyarakat with the ISSN 3025-9320 (online) and 3026-0884 (printed) is a multidisciplinary scientific journal published by Yayasan Sagita Academia Maju. This journal covers some general problems from the results of research implemented to the ...