<![CDATA[Digital transformation has changed not only how governments communicate with the public but also the process of establishing public legitimacy in the digital sphere. This study aims to analyze how government actions are represented, amplified by platform algorithms, and interpreted by the public in digital government communication. The study employs a netnographic approach using a case study of the digital communication of West Java Governor Dedi Mulyadi. Data were collected through observation of four official social media accounts (Instagram, Facebook, YouTube, and TikTok), encompassing 286 government posts and videos, 4,812 public comments, and eight in-depth interviews with members of the public from various provinces in Indonesia. Data analysis was conducted through the stages of open coding, axial coding, selective coding, and thematic conceptual synthesis. The research findings indicate that government actions first acquire meaning through performative representation, then have their reach expanded through algorithmic amplification, and are subsequently collectively interpreted through public participation, thereby forming digital legitimacy that contributes to public satisfaction. These findings highlight the interconnected roles of government performance, platform algorithms, and public interpretation in shaping legitimacy within contemporary digital governance. ]]>
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