<![CDATA[The increasingly competitive hotel business environment requires companies to optimize their sales promotions thru sales calls and Instagram. This study aims to analyze the influence of the effectiveness of sales calls and Instagram promotions on the interest in room bookings at The Trans Resort Bali. This research uses a quantitative approach with purposive sampling as the sampling technique, resulting in a sample of 100 respondents. The data collection method used a questionnaire and was analyzed using multiple linear regression with SPSS. The results of this study indicate that the effectiveness of sales call-based promotions has a positive and significant impact on room booking interest (β = 0.349; sig = 0.000). The effectiveness of promotions thru Instagram also has a positive and significant impact on room booking interest (β = 0.602; sig = 0.000). Simultaneously, both variables significantly affect room booking interest with an F value of 299.684 and a significance level of 0.000. The coefficient of determination or R2 value of 0.861 indicates that the variable of room booking interest can be explained by 86.1% thru the effectiveness of sales calls and Instagram promotions. Thru this research, it was found that the combination of conventional and digital promotions has been able to increase room booking interest in the hospitality industry, particularly at The Trans Resort Bali hotel.]]>
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