<![CDATA[Abstract− This study aims to evaluate user satisfaction with the EMOS (Enseval Mobile Order System) application at PT. Enseval Putera Megatrading Cabang Jambi, using the DeLone and McLean model. The main focus of this research is to identify the impact of system quality, information quality, and service quality on application usage, as well as their effect on user satisfaction and perceived benefits. The study uses a quantitative approach with a questionnaire distributed to 150 users, and data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the SmartPLS software. The findings indicate that system quality, information quality, and service quality significantly influence the usage of the EMOS application and user satisfaction. Specifically, service quality plays a crucial role in enhancing user satisfaction and the perceived benefits, such as increased operational efficiency and ease of ordering. These findings provide recommendations for PT. Enseval Putera Megatrading to improve the EMOS platform's quality to better meet user needs and support the company's operational efficiency.]]>
Copyrights © 2026
