Optimalisasi E-Commerce dan Pengelolaan Keuangan Sederhana sebagai Strategi Pengembangan UMKM Kuliner Payo

Tazkiyah Sakinah (Universitas Lampung)
Ade Widiyanti (Universitas Lampung)
Ananda Putri Fathya (Universitas Lampung)
Pinka Wianda Putri (Universitas Lampung)
Rahma Aliyati (Universitas Lampung)
Shabilla Aulia Putri (Universitas Lampung)
Anggun Aulia Dewi (Universitas Lampung)

Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan
Vol. 3 No. 3 (2026): September: Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kese

The adoption of digital technology offers Micro, Small, and Medium Enterprises (MSMEs) opportunities to expand their markets and enhance business performance. The culinary MSME "Payo" has utilized platforms such as Gojek, Grab, and Shopee for marketing and sales purposes. This community service initiative aims to optimize e-commerce usage while improving basic financial management skills to support business decision-making. The activity employs a qualitative descriptive approach, utilizing interviews and observations of business operations. The results indicate that the implementation of e-commerce helps expand market reach, increase order volumes, and facilitate promotional activities through various digital features. Meanwhile, basic financial management enables the business owner to gain a clearer understanding of revenue, costs, and business outcomes. The integration of digital marketing and basic financial management is expected to enhance the management capacity, competitiveness, and sustainability of the culinary MSME "Payo."