<![CDATA[The evolution of political mediatization in the 2024 Presidential Election positioned digital platforms as the primary arena for the reproduction and negotiation of public issue meanings. This article examines how social media discourse structures configure the political perceptions of citizens in Bogor City through Teun A. van Dijk’s sociocognitive critical discourse analysis framework. Utilizing a descriptive qualitative approach centered on a literature review and the synthesis of secondary data from KPU Kota Bogor, this study unpacks three main dimensions: text, social cognition, and social context. The findings indicate a shift in political discourse from substantive debate toward the dominance of visual packaging, personal branding, and political gimmicks that trigger digital hyperreality. At the local level in Bogor City, the interpretation of digital messages is not absorbed uncritically; rather, it is filtered through the socio-religious characteristics of the community and the role of informal leadership figures. This study concludes that the hegemony of digital discourse continuously dialecticizes with local value preferences, highlighting the critical need to enhance digital political literacy to empower voters in distinguishing image-making from policy substance.]]>
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