<![CDATA[Toxic masculinity has become one of the social issues that contributes to gender inequality and creates barriers to inclusive workplaces. As a business coalition committed to promoting gender equality, the Indonesia Business Coalition for Women Empowerment (IBCWE) has undertaken various initiatives to raise awareness of toxic masculinity among companies and the public. This article discusses IBCWE's role in fostering awareness through workplace capacity-building programs, educational activities, public campaigns, research dissemination, and knowledge-sharing platforms. The findings indicate that these efforts have helped encourage greater understanding of toxic masculinity and initiated discussions on more equitable workplace practices. Nevertheless, deeply rooted masculine norms remain a challenge, indicating that raising awareness requires continuous collaboration among organizations, companies, and society to support the development of more inclusive workplace environments. Keywords: Toxic masculinity, workplace, gender equality, IBCWE, awareness]]>
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