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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik
Nursyahira Agnesi
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Social Sciences

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PERAN INDONESIA BUSINESS COALITION FOR WOMEN EMPOWERMENT DALAM MENINGKATKAN KESADARAN TOXIC MASCULINITY DI TEMPAT KERJA Nursyahira Agnesi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi II Juli - Desember 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Toxic masculinity has become one of the social issues that contributes to gender inequality and creates barriers to inclusive workplaces. As a business coalition committed to promoting gender equality, the Indonesia Business Coalition for Women Empowerment (IBCWE) has undertaken various initiatives to raise awareness of toxic masculinity among companies and the public. This article discusses IBCWE's role in fostering awareness through workplace capacity-building programs, educational activities, public campaigns, research dissemination, and knowledge-sharing platforms. The findings indicate that these efforts have helped encourage greater understanding of toxic masculinity and initiated discussions on more equitable workplace practices. Nevertheless, deeply rooted masculine norms remain a challenge, indicating that raising awareness requires continuous collaboration among organizations, companies, and society to support the development of more inclusive workplace environments. Keywords: Toxic masculinity, workplace, gender equality, IBCWE, awareness
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