EKUITAS (Jurnal Ekonomi dan Keuangan)
Vol 10 No 2 (2026): June

UNVEILING THE ROLE OF EMPLOYEE EXPERIENCE IN ENHANCING E-LOYALTY: STRATEGIC HUMAN RESOURCES ATTRIBUTES IN DIGITAL WORK ENVIRONMENTS

Endang Dwi Amperawati (Arlindo College of Economic)
Zaskia Ardhani (Arlindo College of Economic)



Article Info

Publish Date
09 Oct 2026

Abstract

The quick rise of digital workspaces has altered the way companies are managing their people, by employee experience becoming a major feed-in to staff loyalty. This study looks at how certain digital HR features affect employee loyalty, with employee experience acting as the mediating factor. The study used a quantitative approach, with data from 350 employees connected to Indonesian digital HR system companies. Data were analyzed with the help of Structural Equation Modeling Partial Least Squares (SEM-PLS) via Smart PLS 4. The outcomes reveal a significant positive relationship between employee experience and loyalty. Additionally, e-privacy, usability, and e-innovation all directly increase loyalty through the improvement of staff experience. Nevertheless, e-security and e-payment's indirect effect is not a considerable one, suggesting they function more as hygiene factors or necessities rather than loyalty drivers. This study adds to the digital HR field by showing how employee experience selectively influences loyalty and by providing real-world data from a developing country setting.

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Journal Info

Abbrev

ekuitas

Publisher

Subject

Economics, Econometrics & Finance

Description

Diterbitkan oleh Sekolah Tinggi ilmu Ekonomi Indonesia (STIESIA) Surabaya secara berkala (setiap tiga bulan) yaitu setiap Maret, Juni, September, dan Desember, dengan tujuan untuk menyebarluaskan hasil penelitian, pengkajian, dan pengembangan bidang ekonomi dan keuangan, khususnya bidang akuntansi, ...