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All Journal EKUITAS (Jurnal Ekonomi dan Keuangan)
Zaskia Ardhani
Arlindo College of Economic
Economics, Econometrics & Finance

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UNVEILING THE ROLE OF EMPLOYEE EXPERIENCE IN ENHANCING E-LOYALTY: STRATEGIC HUMAN RESOURCES ATTRIBUTES IN DIGITAL WORK ENVIRONMENTS Endang Dwi Amperawati; Zaskia Ardhani
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 10 No 2 (2026): June
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2026.v10.i2.7887

Abstract

The quick rise of digital workspaces has altered the way companies are managing their people, by employee experience becoming a major feed-in to staff loyalty. This study looks at how certain digital HR features affect employee loyalty, with employee experience acting as the mediating factor. The study used a quantitative approach, with data from 350 employees connected to Indonesian digital HR system companies. Data were analyzed with the help of Structural Equation Modeling Partial Least Squares (SEM-PLS) via Smart PLS 4. The outcomes reveal a significant positive relationship between employee experience and loyalty. Additionally, e-privacy, usability, and e-innovation all directly increase loyalty through the improvement of staff experience. Nevertheless, e-security and e-payment's indirect effect is not a considerable one, suggesting they function more as hygiene factors or necessities rather than loyalty drivers. This study adds to the digital HR field by showing how employee experience selectively influences loyalty and by providing real-world data from a developing country setting.
Co-Authors Endang Dwi Amperawati