<![CDATA[This study examines the role of Islamic financial literacy and brand trust in shaping people's intention to use Islamic banking products in Bireuen Regency. A quantitative survey approach was employed by distributing questionnaires to respondents in the study area. The collected data were analyzed using multiple linear regression. The findings indicate that Islamic financial literacy has a positive and significant effect on the intention to use Islamic banking products, as indicated by a t-value of 3.305 and a significance value of 0.001. Brand trust also shows a positive and significant relationship with the intention to use Islamic banking products, with a t-value of 3.553 and a significance value of 0.001. Furthermore, both independent variables jointly have a significant effect on the dependent variable, with an F-value of 25.071. The coefficient of determination indicates that the two variables explain 35% of the variation in people's intention to use Islamic banking products. These results highlight the relevance of financial understanding and trust in encouraging the use of Islamic banking products among the community.]]>
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