English and Tourism Studies
Vol. 4 No. 2 (2026): December

Peer-Led Health Communication for Cervical Cancer Screening among Women in Tourism-Linked Communities: A Two-Cycle Participatory Action Research Study in Kutai Kartanegara, Indonesia

Hamdana Yunisar (Universitas Mega Buana, Indonesia)
Yunita Yunita (Universitas Mega Buana, Indonesia)
Diaz Capriani Randa Kusuma (Universitas Mega Buana, Indonesia)
Indaryani Indaryani (Universitas Mega Buana, Indonesia)
Andyka Kawa (Universitas Mega Buana, Indonesia)
Syarif Nur (Universitas Mega Buana, Indonesia)
Vendi Eko (Universitas Mega Buana, Indonesia)
Roni Setiawan (Universitas Mega Buana, Indonesia)
Arlin Adam (Universitas Mega Buana, Indonesia)
Muhammad Azwar (Universitas Mega Buana, Indonesia)



Article Info

Publish Date
13 Oct 2026

Abstract

Cervical cancer screening remains suboptimal in Indonesia, and women whose livelihoods depend on tourism-linked microenterprises may face additional constraints related to work schedules, mobility, privacy, and access to preventive services. This study evaluated a two-cycle participatory action research intervention in which peer-led health communication was progressively refined to improve cervical cancer screening among women in tourism-linked communities. Eighty-four women aged 30-50 years and eight peer facilitators participated in the community-based action research process. Baseline co-diagnosis was followed by Cycle 1, consisting of small-group peer education, myth clarification, risk-benefit discussion, and referral information. Reflection after Cycle 1 identified persistent barriers, leading Cycle 2 to add peer-buddy support, reminder messages, family-oriented communication, flexible appointment coordination, and facilitated navigation to screening services. Repeated-measures analyses assessed changes in knowledge, self-efficacy, perceived barriers, social support, and screening intention, while service records were used to verify screening completion. Mean knowledge increased from 54.6 ± 12.9 at baseline to 64.8 ± 13.3 after Cycle 1 and 72.1 ± 12.0 after Cycle 2. Self-efficacy increased from 2.74 ± 0.63 to 3.19 ± 0.74 and 3.66 ± 0.68, whereas perceived barriers decreased from 3.64 ± 0.64 to 3.19 ± 0.66 and 2.77 ± 0.62. All repeated-measures effects were statistically significant (p < 0.001). Verified screening completion increased from 0% at baseline to 29.8% (25/84) after Cycle 1 and 66.7% (56/84) after Cycle 2. These findings show that peer-led communication was more effective when combined with social support, flexible access, and practical service navigation informed by participant reflection.

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Journal Info

Abbrev

ETS

Publisher

Subject

Arts Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

Description

The English and Tourism Studies Journal (ETS) is a scholarly publication dedicated to advancing knowledge and understanding in the fields of English language studies and tourism. ETS aims to provide a platform for researchers, academics, and practitioners to explore the dynamic relationship between ...