<![CDATA[In the era of digital transformation, social media has become an influential tool in education, including the teaching of Arabic to non-native speakers. Instagram offers features that facilitate the dissemination of engaging and easily accessible educational content. This study aims to analyzes the Arabic language learning content on the Instagram account @takallam.arabiyah and the utilization of Instagram features as a learning medium. The research adopts a descriptive-qualitative approach using content analysis methods. Data were collected through observation, interviews, and documentation. Posts from the @takallam.arabiyah account were purposively selected, limited to 20 posts, and then analyzed in accordance with language education theories. The findings reveal that the account provides content on vocabulary, grammar, stylistics (uslub), and conversation, and utilizes Instagram features such as feeds, reels, Instagram stories, and broadcast channels for dissemination. The study concludes that the @takallam.arabiyah account effectively leverages Instagram as a medium for delivering Arabic language instruction. It recommends further integration of similar digital platforms into both formal and informal learning environments to support learning needs in the digital era.]]>
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