Jurnal Zentrum Mengabdi
Vol. 1 No. 2 (2024): Zentrum Mengabdi, November 2024

Feasibility Study of Banana Nugget Business in Mataram City Entrepreneurial Strategy for Cemilan Ulala

Audya Mariskha (Universitas Bumigora)
Sonya Dewi Andita (Universitas Bumigora)
Naddya Aulia Desavira (Universitas Bumigora)
Aulia Sofiana (Universitas Bumigora)
Husna Ulya (Universitas Bumigora)



Article Info

Publish Date
30 Nov 2024

Abstract

Bananas as the raw material contain energy (carbohydrates), but they are used as modern ingredients, especially banana nuggets. Banana nuggets are a famous snack from Makassar, a snack made from bananas mixed with wheat flour and sugar. Banana nuggets can be eaten in any bunch, they taste great when they are still warm and the price is affordable. The purpose of this research is to determine the trading possibilities, trading techniques for Banana nuggets to create an ulala snack business. This trade is a handicraft trade which can then be promoted via social media (Instagram, Facebook, WhatsApp, etc.) and will be exhibited directly in the Mataram area, especially among the younger generation, especially students. This research is based on calculating the achievement of the banana nugget trade.

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Journal Info

Abbrev

zentrummengabdi

Publisher

Subject

Description

Jurnal Zentrum Mengabdi adalah jurnal pengabdian pada masyarakat yang diterbitkan oleh Zentrum Multi Education. Ruang kajian Jurnal Zentrum Mengabdi adalah pada bidang: 1. Pembangunan manusia dan daya saing bangsa; 2. Pengentasan kemiskinan berbasis sumber daya lokal; 3. Pengelolaan wilayah pedesaan ...