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Audya Mariskha
Universitas Bumigora

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Feasibility Study of Banana Nugget Business in Mataram City Entrepreneurial Strategy for Cemilan Ulala Audya Mariskha; Sonya Dewi Andita; Naddya Aulia Desavira; Aulia Sofiana; Husna Ulya
Jurnal Zentrum Mengabdi Vol. 1 No. 2 (2024): Zentrum Mengabdi, November 2024
Publisher : Zentrum Multi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69657/myw6gk80

Abstract

Bananas as the raw material contain energy (carbohydrates), but they are used as modern ingredients, especially banana nuggets. Banana nuggets are a famous snack from Makassar, a snack made from bananas mixed with wheat flour and sugar. Banana nuggets can be eaten in any bunch, they taste great when they are still warm and the price is affordable. The purpose of this research is to determine the trading possibilities, trading techniques for Banana nuggets to create an ulala snack business. This trade is a handicraft trade which can then be promoted via social media (Instagram, Facebook, WhatsApp, etc.) and will be exhibited directly in the Mataram area, especially among the younger generation, especially students. This research is based on calculating the achievement of the banana nugget trade.
Co-Authors Aulia Sofiana Husna Ulya Naddya Aulia Desavira Sonya Dewi Andita