<![CDATA[This study aims to determine the alms fundraising strategy by BAZNAS in Pangkal Pinang city. The research method is descriptive qualitative so that it can describe what the alms fundraising strategy in BAZNAS Pangkal Pinang city. The results of this study indicate that BAZNAS of Pangkal Pinang has four strategies in conducting alms fundraising activities: First, collecting prospective muzakki using retail fundraising and institutional fundraising approaches. Second, it provides several methods of collecting zakat funds from muzakki both online and offline. Third, managing and protecting muzakki with the aim of increasing muzakki's trust and loyalty and building a positive image of the institution. And finally, Fourth, monitoring and evaluating fundraising activities to assess effectiveness, including knowing the advantages and disadvantages of fundraising activities that have been carried out by BAZNAS of Pangkal Pinang city.]]>
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