Al-Mi'thoa: Jurnal Zakat dan Wakaf
Vol 3 No 1 (2025): Al-Mi'thoa: Jurnal Zakat dan Wakaf

Analisis SWOT terhadap Strategi Fundraising dalam Meningkatkan dana ZIS di Kabupaten Tangerang

Nurul Indah Fitriani (Institut Ilmu Al-Qur'
an (IIQ) Jakarta)

Mulfi Aulia (Institut Ilmu Al-Qur'
an (IIQ) Jakarta)



Article Info

Publish Date
17 Mar 2025

Abstract

This research uses a qualitative method with focused interviews and SWOT analysis techniques. Data were obtained from an interview with the Vice Chairman I of BAZNAS Kabupaten Tangerang and from official documents. The study aims to determine the fundraising strategies implemented and to identify the supporting and inhibiting factors. The results show that BAZNAS Kabupaten Tangerang focuses on nurturing relationships with muzakki (donors) and increasing public awareness through socialization. Supporting factors include experienced staff, a clear organizational structure, and support from the government and the community. Inhibiting factors, however, are low public awareness and competition with other zakat institutions.

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Journal Info

Abbrev

almithoa

Publisher

Subject

Description

Al Mithoa Jurnal Zakat dan Wakaf is a double blind peer reviewed, open access journal published twice a year, in March and September, by Program Studi Manajemen Zakat dan Wakaf, Fakultas Syariah dan Ekonomi Islam, Institut Ilmu Al Quran IIQ Jakarta, Indonesia. The journal focuses on zakat and waqf ...