<![CDATA[This research is motivated by the fact that the management of productive waqf in Indonesia is still mostly traditional, influenced by the low professionalism of nazir, limited innovation, inadequate regulations, and the low level of public literacy. The study aims to analyze the implementation of a productive waqf model at the Al-Ihsan Waqf Nazir Institution through a SWOT approach. The method employed is qualitative-exploratory, using observation, interviews, and documentation, with the data processed through reduction, SWOT analysis, presentation, and conclusion drawing. The results show that the Al-Ihsan Waqf Nazir Institution has strengths in applying the Business Model Canvas with the Muda ̇rabah Linked Waqf system, although it also faces weaknesses such as the lack of government education regarding productive waqf. The SWOT analysis indicates that while this model involves strengths, weaknesses, opportunities, and challenges, the strengths are more dominant. In conclusion, the Business Model Canvas strategy based on Muda ̇rabah Linked Waqf is considered optimal in waqf management, demonstrated through efficiency, effectiveness, productivity, transparency, and accountability, despite the presence of external challenges that still need improvement in the future.]]>
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