According to data from the Central Statistics Agency (BPS) poverty rate in Lampung 2024 10.62% the need for effective, transparent, and accountable zakat management to improve mustahik welfare while building the trust of muzakki as donors. This research employs a qualitative approach, using focused interviews complemented by field observations to obtain comprehensive and in-depth data. The findings indicate that first, successful zakat distribution and utilization by Baznas Lampung significantly affect muzakki’s trust. Key contributing factors include transparency, accountability in fund reporting, human resource professionalism, and amil integrity. Second, The absence of any of these factors may reduce muzakki trust, leading them to prefer distributing zakat directly to mustahik. The study highlights that high-quality zakat management is essential for strengthening public trust and ensuring effective social welfare outcomes
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