<![CDATA[Digital media coverage, particularly regarding education, is a crucial source of information for students. One popular portal is Indozone.id, with its Z Campus section frequently highlighting issues related to education policy, legal cases, and internal campus dynamics. This study employed quantitative methods, using primary data through a structured questionnaire that was systematically analyzed. The theory used is Uses and Gratification, which emphasizes that individuals consume media to fulfill specific needs and goals. Media that meets audience orientations will provide satisfaction. In this study, students from South Brebes used Indozone.id to obtain information related to Z Campus, with orientations covering media activity, freedom of choice, expectations regarding media, usage goals, and comparisons of alternative media. The results showed that media usage orientation significantly influenced information satisfaction. The coefficient of determination (R²) of 0.668 indicates that 66.8% of the variation in satisfaction is explained by media usage orientation, while 33.2% is influenced by other factors. Gap analysis across all dimensions revealed no significant gaps between item groups, indicating a good fit between respondents' expectations and experiences.]]>
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