<![CDATA[Social media has shifted from a space for public interaction to an algorithm-driven content distribution platform. This article examines how changes in platform design have transformed users’ interpersonal communication practices. It adopts a conceptual approach through a synthesis of industry reports and studies on short-form videos, algorithms, and digital communication. The synthesis identifies three major shifts. First, users have moved from being both content producers and consumers to primarily becoming audiences, while interpersonal interaction has migrated to private spaces such as direct messages and group chats. Second, information distribution is increasingly shaped by algorithmic recommendation systems rather than social networks. Third, trust in information is increasingly built through emotional engagement with audiovisual content. These findings suggest that social media remains social, but the location, form, and mechanisms of social interaction have fundamentally changed.]]>
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