Participatory election oversight is an effort to ensure fair, honest, and democratic elections. This study aims to describe the public communication strategy implemented by the Election Supervisory Agency (Bawaslu) of Brebes Regency in promoting participatory election oversight during the 2024 General Election. This research employed a qualitative descriptive approach. Data were collected through interviews, observations, and documentation involving four purposively selected informants. Data were analyzed through data reduction, data display, and conclusion drawing, while validity was ensured through triangulation. The findings show that Bawaslu Brebes Regency has implemented Harold D. Lasswell's Communication Model, consisting of Who, Says What, In Which Channel, To Whom, and With What Effect. The strategy was carried out through social media, the official website, PPID, JDIH, face-to-face socialization, community forums, and collaboration with various stakeholders to support participatory election oversight. The strategy has increased public knowledge, awareness, and participation in election oversight. However, challenges remain, including differences in political literacy, disparities in digital literacy, limited resources, and the public's limited understanding of procedures for reporting alleged election violations.
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