<![CDATA[This study investigates the impact of YouTube Kids content, particularly "Little Baby Bum" on English vocabulary acquisition among 7-year-old children. A qualitative case study was conducted with two participants: AR (7 years 5 months) and AF (7 years 9 months), both enrolled in English language lessons. Data were gathered through observations, semi-structured interviews, and vocabulary assessments before and after the intervention. AR, who watched an average of 4 hours per day and engaged actively with the content, recognized 9 out of 16 English words tested, while AF, with 3 hours of daily viewing and more passive engagement, recognized only 6 words. However, AF showed stronger retention in Indonesian vocabulary, recognizing 10 words compared to AR’s 7. The study's discussion identifies five key themes: (1) Exposure to Digital Content: Increased exposure to digital content appears to support vocabulary development, especially with active engagement. (2) Parental Supervision: Effective supervision ensures focused learning and appropriate content. (3) Engagement Level: Active participation, such as singing along, is critical for retention. (4) Language Retention: Vocabulary retention is higher in the language where the child is more engaged. (5) Active Participation: Active involvement in content is crucial for effective learning. The pedagogical implications highlight that interactive digital media like "Little Baby Bum" can be a valuable tool in English language teaching, particularly when combined with active engagement and proper parental guidance. These findings provide important insights for educators and parents on optimizing digital media use in supporting children's language development.]]>
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