<![CDATA[Low scientific literacy among Indonesian students and the declining integration of local wisdom in education have become significant challenges requiring attention. One solution is integrating local knowledge with modern science through digital technology. This study aimed to design a website-based Ethno-Learning platform integrating Bugis local wisdom with modern scientific concepts as a contextual learning medium. The research employed a Research and Development (R&D) approach using the 4D development model, limited to the Design stage. The Define stage included needs analysis, learner analysis, task analysis, concept analysis, and formulating learning objectives. The Design stage involved instrument development, media and format selection, wireframe creation, and high-fidelity prototype development. The study produced a website-based Ethno-Learning platform design with bilingual materials, local wisdom content, interactive quizzes, and teacher-student management features. Expert validation confirmed the platform as highly feasible from the media perspective and feasible from the ethnoscience perspective, indicating the design met technical and pedagogical requirements for further development. However, as this research was limited to the define and design stages, these findings do not measure practicality or effectiveness in classroom implementation, and further research is needed to empirically test its impact on student learning outcomes.]]>
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