Komparasi Perilaku Konsumen Produk Halal di Area Mayoritas dan Minoritas Muslim

Endang S. Soesilowat (Pusat Penelitian Ekonomi, Lembaga Ilmu Pengetahuan Indonesia)
Chitra Indah Yuliana (Pusat Penelitian Ekonomi, Lembaga Ilmu Pengetahuan Indonesia)

Jurnal Ekonomi dan Pembangunan
Vol. 21 No. 2 (2013): Jurnal Ekonomi dan Pembangunan

As the largest Muslim country, it could be assumed that Indonesian Muslims are highly concerned with halal food consumption. However, the number of the demand on halal food is not necessarily in line with the number of Muslim adherent. Therefore, there is a significance to conduct a study of consumer behavior on halal food consumption. Related study or literatures in this topic is still under research. This study is expected to be worthy to the communities both as consumer and producer, as well as policy recommendation for government and other stakeholders regarding halal industry, particularly on processed food products. This study aims to reveal the comparation of Muslim consumer behavior on halal product especially between those who are in Muslim majority and minority areas, based on determinant factors and religiosity aspect. The research method includes qualitative and quantitative analysis using primary and secondary data obtained in 2009 and 2010 from Banten and Bali respectively as research locations.