<![CDATA[ Decresing in water quality and quantity are caused by excessive use of water springs, which have an impact on long-term supply of water. If it happens water as an environmental asset will increase in price and can no longer be consumed freely. Gemulo spring is the only source of water utilized by the people of Dusun Cangar through HIPPAM Cangar services. Gemulo spring requires an incentive system, namely by applying the right water price and the right institution. The purpose of this research is: calculate the value of Willingness to Pay (WTP) and the total value of WTP, (2) analyze the variables affecting the value of WTP HIPPAM customers Dusun Cangar asthe beneficiary of Gemulo springs. This analysis uses Contingent Valuation Method and linear regression. The results are (1) Estimated value of WTP is Rp 17,950 a month and total WTP value is Rp 8,243,050 a month; (2) The variables that influence the value of WTP of Cangar community is the amount of water demand (KA) and the cost of water needs (BA).]]>
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